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READERS WRITE
To the Editor:
Your readers might be interested in a slightly unusual twist which is working very well for us in connection with basketball broadcasts.
When it became apparent several months ago that KANA would not immediately become a network affiliate, it was necessary to come up with an idea for evening programming that would hold the listener's attention. It was that problem and its solution which really put the ball into play.
What was evolved was by no means new; a request program, 7:45-10:30 p.m. But it started swelling the mail count, and by the end of the first month there was an increase of almost 500 per cent.
In fact, the program became so popular that complaints were received because it was interrupted two nights a week to broadcast the play-by-play description of high school basketball games. When these complaints were aired on the early
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morning Hi Neighbor program, there was a deluge of protests from listeners interested in the basketball game.
As a result, KANA decided to give its listeners what they wanted . . . sports and more sports. However, with the handicap of a small and new staff, the broadcast of every game was a great undertaking.
Anaconda high school authorities were approached, and they were willing to allow their students to put on the broadcasts. After auditions, two seniors were chosen to act as play-by-play announcers, and remote equipment was loaned to the school.
As out-of-town games came along and line charges mounted, it became necessary to obtain sponsors for the games. These were sold on a participating basis, with a maximum of eight participants on each game. All promotional work relative to the series mentions the fact that the games are made possible by the business men of Anaconda.
Oh yes, the Request Prografn is still going great guns, too.
Don Jones, Manager KANA, Anaconda, Mont.
To the Editor:
We are making an analysis of oiu" maga zine subscriptions, and of course, yours is one to which we definitely want to con tinue to subscribe. We have found Radio Showmanship a gold mine of ideas, and really feci that it is the one maga/ine that has a place in every radio station's promotional department.
We should also like to order two maga zine file binders.
F. J. Gerletti Sales Promotion Manager KVOA, Tucson, Arizona
Editor's Nori;: Radio Showmanshii has but one editorial purpose, namely, tc proxide information which will contrib uie to the eflectixe use of broadcasting advertising. Not gossip! Not blah! Jusi documentary eviclence of radio advert is ing success. Our thanks to reader Gerletti others, whose conmients indicate that ii some measuie, this objective is reached.
RADIO SHOWMANSHII