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A^eeklv, Monday through Friday, ai 11:40 a.m., the series is beamed at the :eminine audience. Commercials center iround costume jewehy, usually run ibout 50 words each.
Men's Wear
SPORTS ANSWER MAN Listeners in doubt about the answer to any question pertaining to sports just ask the Sports Answer Man, alias France I.aux, whose program is transcribed in St. Louis, Mo., from questions provided by KTUL, Tulsa, Okla., listeners. Answers to questions of interest to sports fans in the area are sent to KTUL for playback.
Series is aired over foiu' stations by transcription, with Monday-Wednesday, 6:45-7:00 p.m., the KTUL schedule. Sponsor is Clarke's Good Clothes, long-time KTUL client and a pioneer Tulsa radio advertiser.
Program is divided into foiu' segments, with time allowance for a Ih'e one-minute resume of local highlights on sports events.
Evidence of listener interest: an offer made five times of Radio Football Games brought listeners on the run and thousands of the gadgets were picked up at Clarke's during the next few days.
Promotion in behalf of the series includes store window displays.
Morticians
CHAPEL BY THE SIDE OF THE ROAD Because it was felt that listeners would respond to a brief period of morning devotional hymn singing, the Chapel By the Side of the Road was placed sustaining on the CKOC, Hamilton, Ont., schedule some time ago. John Seagle and other wellknown hymn singers provide the music, and a brief verse is read each day. When the Marlatt Funeral Home took on sponsorship of the ten-minute feature, Monday through Friday, 9:05-9:15 a.m., ihe show's format remained unchanged. Only additional copy: "brought to you eacJi day by the J. B. Marlatt Funeral Home" at beginning and end. No other identification is used.
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Mnsic Stores
YOUNG ARTISTS SERIES Amateur talent from the WD AY, Fargo, N.D., area^ doesn't wither on the vine, thanks to the J. M. Wylie Piano Company. New to radio, the sponsor had previously relied on newspaper advertising to cover its trade area, but results at the outset were such as to chalk iq) another satisfied user of the broadcast medium. Present plans: to continue the series indefinitely, possibly expand the series and add more radio to the advertising budget. Series is broadcast Thursday, 5:00-5:15 p.m.
ParticipatincT
COFFEE TIME To hypo 9:00-10:00 a.m. listening, disc jockey Al Maffie, WFEA, Manchester, N.H., uses a record giveaway as a Coffee Time gimmick. Each week-day morning at 9:00, except Saturday, Al slots a record give-away. He first announces the name of the band or the featured vocalist, then spins the disc. It's up to some listener to identify the platter. Beamed at newly-weds, the fiveminute segment has them on their toes, and usually before the record has spun three times, the three studio telephones
MAY, 1947
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