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COMING SOON
You'll read complete reports on broadcast advertising
techniques successfully developed by advertisers and
radio stations throughout the country in
RADIO SHOWMANSHIP
It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication.
REACHING THE MILK MARKET VIA RADIO -Keen competi
live spirit among distributors and the need of reaching specific consumer groups brings producers of dairy products to the fore as leaders in advertising on the Philadelphia, Pa., scene says veteran time salesman, Harold Simonds, WFIL, who has five dairy accounts.
BLDCK PHDGHAMMIJVG — one solution for economically sound operation by independent radio stations is block programming, says L. B. Wilson, president and general manager of WCKY, Cincinnati, Ohio. System made WCKY lowest average cost radio station for advertisers from 8:00 a.m. to 8:00 p.m.
SUPER IS EXACTLY THAT— super cm Rate Drug store, Washington, D. C, installs small record department, buys spot announcements on WWDC to promote it. As business increased, so did advertising schedule, and in six years. Super has built up a record business which includes its own recording company. It now has almost seven hours a week of WWDC broadcast time.
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Other pertinent articles on selling merchandise through radio.