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A Magazine for Radio Advertisers
Programming is the life blood of radio. • Editorially, and through its advertising pages, RADIO SHOWMANSHIP Magazine presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a host of selling ideas and it is a monthly compilation of the latest trends in
radio programming.
* What others in your business field accomplish through broadcast advertising, classified by business field.
Business PAGE Business PAGE
Automobiles 202 ! Grocery Stores 203, 205
Beverages 204
Dairies 190
Department Stores 188, 194, 202, 204, 212, 213
Drug Stores 192, 207
Electrical Appliances 186, 205
Home Furnishings 206
Music Stores 192
Photographers 196
Restaurants 209, 210, 211
Schools 203
Gasolines 214 ' Stationers 211
Grocery Products 207, 209 | Women's Wear 212
Sponsor STATION PAGE
Abbotts Dairies, others WFIL, Philadelphia, Pa. 190
Angelo's Restaurants WKXL, Concord, N. H. 210
Armond Furniture Co. WFPG, Adantic City, N. J. 206
Associated Grocers of Colorado, Inc. KOA, Denver, Colo., others 203
Associated Steam Power Laundries, others KTUL, Tulsa, Okla. 209
Chi Chi Club KFMB, San Diego, Calif. 209
Colonial Beacon Oil Co. WGAN, Portland, Me. 214
Davis School of Speech WHHM, Memphis, Tenn. 203
Davison-Paxon Co. WSB, Adanta, Ga. * 213
Dilly Bottling Co. WHHM, Memphis, Tenn. 204
Gold & Co. KFOR, Lincoln, Nebr. 204
Hahn Motor Co. KIT, Yakima, Wash. 202
Lasalle 8C Koch Department Store WTOL, Toledo, Ohio 188
People's Stores WAJR, Morgantown, W. Va. 212
So. Calif. Radio 8C Electrical Appliance
Ass'n., Inc. KMPC, Los Angeles, Calif. 186
Super Cut Rate Drug Stores WWDC, Washington, D.C. 192
Triangle Food Stores, Inc. WSAZ, Huntington, W. Va. 205
Van's Modern Appliances WRRN, Warren, O. 205
Winkelman's Department Store WSAM, Saginaw, Mich. 202
Wurzburg's Department Store WOOD, Grand Rapids, Mich. 194
Read your RADIO SHOWMANSHIP!