We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
PUBLISHER-EDITOR
Marie Ford
EDITORIAL ADVISORY BOARD
Roger Clipp
F. Von Konynenburg
J. Harold Ryan
Horry Burke
Jen St rouse
Philadelphia
Minneapolis
Toledo
Omaha
Washington, D. C. Wilt Gunzendorfer
.loyd E. Yoder
Son Francisco
Denver
DITORIAL OFFICE • 1004 Marquette, Minneapolis 2. Minn. Telephone r BRidgeport 0181 Marie Ford, Manager. (Business, editorial and general office.)
COPYRIGHT • 1947 by Showmanship Publications, publishers of Radio Showmanship.
COXTE^TS
JUNE, 1947
Vol. 8, No. 6
THE OPEN MIKE 184
J. W. Kennedy, Jr.— Increased use of beamed technique significant trend, says the commercial manager of WH,\M, Rochester, N.Y.
Block programming 185
L. B. WILSON— One solution for economically sound operation by independents, says the president and general manager of WCKY. Cincinnati. O.
Local radio successful for trade group 186
William J. Quinn— Broadcast campaign gives direct advertising benefits, says the managing director of the So. Calif. Radio & Electrical Appliance Ass'n., Inc., Los Angeles, Calif.
Homemaker's Center 188
Lasalle & Koch, Toledo, O., uses radio service feature to back up in-store service promotion.
Reaching the milk market via radio 190
Harold Simonds— Philadelphia, Pa., dair> product advertisers use radio to reach specific consumer groups, says this WFIL salesman.
Radio campaign puts drug store into record business 192
Super Cut Rate Drug Stores, Washington, D. C, builds a minor store department into a major business.
Breakfast club format adapted to small markets 194
Wurzburg's Department Store, Grand Rapids, Mich., creates store traffic, sells merchandise.
Radio advertises portrait studios 196
Marie Ford— An analysis of a successful campaign.
Airing the Nevir — New program ideas 202
Showmanship in Action — Merchandising ideas 204
Showmantips — Program ideas briefly noted 211
Proof 0' the Pudding — Results from radio 212
Station Service — In the public interest 214
SUBSCRIPTION RATES: United States and possessions, $3.00 one year: Canada, $3.50. Single copies — 30 cents. Canada — 35 cents.
CHANGE OF ADDRESS should be reported to Radio Showmanship Magazine, 1004 Marquette, Minneapolis 2, Minn., three weeks before it is to be eflfective. Send old address with new.
JUNE, 1947
• 183 #