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} Record Business
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In 1940, 200 records were in stock. Today there's a stock of a quarter-million records at their two stores and record factory. Radio and WWDC did it for Super Cut Rate Drug Store, Washington, D. C. Behind the counter (with his arms crossed) is Irvin Feld, one of the boys who made good.
The combination of Super and AV'^V'DC has produced other amazing stories. In September, 1945, Super acquired 5,000 discs of a hard-to-get record, the Honeydrippers, by Joe Liggins. Jack Lowe played the tune on the air on a Saturday midnight session and annotmced that it would be on sale the following day. When the store opened at 9:30 a.m. there was a waiting line three blocks long, and it took police until 3:30 p.m. to keep the customer traffic moving in and out of the store. Only with a complete sell-out did the excitement quiet down.
Listeners take these Super programs seriously. In fact, a club was started among Super Sessions Club listeners, and plans are underway for a party which will be given to club members, with a top name band, celebrated artists, etc.
From jtunping counters in their first store to operating a record company with offices for wholesale distribiuion in cities throughout the United States is a long step, but it was done in less than six years.
Success in 6 years
Today, o\er 250,000 records crowd each other for space on the shelves and in the warehouse. Thirty-five titles are now in the record catalogue of the Super Disc Company, and in addition, they have recorded Esquire Jazz ^Vinners.
From the original S50 Super spent for advertising on WWDC, it has risen into thousands, and today, almost seven hours a week of broadcast time is paid for by the company.
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