Radio showmanship (Jan-Dec 1947)

Sustaining KOKOMO KAFE There's plenty of entertainment at the Kokomo Kaje, and what's on the program menu is a tasty combination of variety, comedy and audience participation for \VKMO, Kokomo, Ind., Hsteners. Members of the studio audience interviewed on the show receive free theatre passes. As determined by audience applause, the lady with the most interesting interview is made the Kokomo Kaje Lady of the Day, and to her goes the Kafe Korsage. At week's end, the Lady of the Day who draws the most mail becomes the Lady of the Week. Weekly winner receives a Reynolds fountain pen, also appears on a special 15-minute progiam called The Life of the Lady of the Week. Everyone who attends a broadcast receives a Kokomo Kafe Klub membership card. A variety of WKMO talent is featured with Sid Collins and Frank Gregory emcees. A half-hour program, the series is aired five times weekly. Each broadcast pulls a full house of Kokomo housewives eager to participate in the fun. Women's Wear FASHION SHOW AVith war-born controls on apparel design a thing of the past, fashion in women's wear has returned to its own. To cash in on this new interest and new incentive, KXLF, Biute, Mont., got its apparel store advertisers together in a gala fashion show staged in a local theatre. Admission was by complimentary ticket only, and before the showing got under way, the SRO sign was up. The one-and-a-half hoiu' fashion show was followed by motion pictiucs, including a comedy based on radio broadcasting. The next day, when Butte women thronged the stores whose apparel had been shown, the women's wear shops agreed that the mediiun had brouglu competitors together for an event of mutual benefit. Response to this event may lead KXLF to stage a similar cveiu each spring and fall, according to Arne E. Anzjon, manager. PROOF 0' THE PUDDING Results based on sales, mails, surveys, long runs and the growth of the business itself. Department Stares PEOPLE'S MUSIC The people who know what they want in the way of music and in wearing apparel get both from the People's Stores in Morgantown and Fairmont, W.Va. What People's offers W^A.JR listeners is a transcribed allrequest program, Monday through Friday, 4:30-4:45 p.m. Because it's People's Music, the program is directed to every member of the family, and requests are played for wedding anniversaries, birthdays and other special occasions. Mail response in a three-month's period of 675 requests indicates that the WAJR audience gives more than a casual ear to the People's Music. CoNLAN survey percentage of audience: 42 per cent, with a rating of 10.5. A form letter signed by Numa Fabre, Jr., ^VAJR station manager, is sent as a thank-you note to everyone sending in a request. Purpose behind the scries was to instigate buying complete clothing needs for the entire family on the People's budget plan. Commercials point iq) the fact that People's can meet every clothing need on easy terms. Program slogan: ''Your People's Stores Present People's Music." Progiam opens with a 15-second, transcribed jingle. Everything about the program, including the commercials, is musical. During the program there is a 3()-second transcribed singing commercial with a live tag for addresses of local stores. Closing commercial is timed at 45 seconds. To stimulate listener interest, program • 212 • RADIO SHOWMANSHIP