Radio showmanship (Jan-Dec 1947)

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A Magazine for Radio Advertisers Programming is the life blood of radio. • Editorially, and through its advertising pages, RADIO SHOWMANSHIP Magazine presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a host of selling ideas and it is a monthly compilation of the latest trends in radio programming. >S#N#N^^S#S# * What others in your business field accomplish through broadcast advertising, classified by business field. Business PAGE Automobiles 249 Bakeries 223, 248 Beverages 227, 242, 248 Boy's Wear 244 Candies 228 Children's Wear 234, 246 Department Stores 221, 243, 247, 248 Flotfists 230 Business PAGE Drug Products 228 Finance 226 Grocery Products 228, 248 Grocery Stores 250 Jewelers 243, 248 Men's Wear 232, 244 Merchants' Associations 244 Women's Wear 224, 246 sponsor STATION PAGE Alan's Ladies' & Children's Wear WROX, Clarksdale, Miss. 246 Carr-Consolidated Biscuit Co. Varied 223 Clayton Clothiers WXYZ, Detroit, Mich. 244 The Fair Store WCFL, Chicago, 111. 221 Falk's Department Store KIDO, Boise, Idaho 248 A. Graves QC Steuwer Co. WHHM, Memphis, Tenn. 243 Herrin Supply Co. WJPF, Herrin, 111. 243 Jackson Brewing Co. Varied 227 Julian's Milhnery WACO, Waco, Tex. 224 Minnesota Federation of Labor WDGY, MinneapoHs, Minn. 250 T. D. 8C P. A. Peffley, Automobile Dealers WING, Dayton, O. 249 Ralph's Food Store KXLQ, Bozeman, Mont. 250 Rose & Sons WRRN, Warren, Ohio 232 Schiller Flower Shops WAIT, Chicago, III. 230 Stock Products, Inc. WQXR, New York City 242 Twin City Federal Savings & Loan Ass'n Varied, Minneapolis, Minn. 226 Read your RADIO SHOWMANSHIP!