We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
m
Saleswise, in several instances, articles dvertised on the series sold after one Toadcast which the sponsor had been iinible to move from the counters by other leans.
Three commercials are used on each uarter-hour broadcast, and a different apartment is featured on each program, [lommercial copy is written in the mornig for airing that night.
AIRFAX: Broadcast Schedule: Monday throuRh Friday 8:00-8:15 p.m.
Sponsor: Alan's Ladies' and Children's Ready-toWear.
Station: WROX, Clarksdale, Miss.
Power: 250 watts.
Population: 48,000.
COMMENT: It's hard to improve on the value of a gimmick to measure direct evidence of audience response to a broadcast campaign, especially where it is difficult to make an accurate sales check.
SOMETHING TO SHOOT FOR
iV/hile there's no sure way to achieve IrV longevity for the human race, 3onsor-longevity is easier to predict, i^hat it takes are satisfactory results and lenty of station cooperation. In Denver, olo., KOA produces plenty of both, as idicated by an examination of its adversing records.
(1) 22 Years on the Air
Currently celebrating its twenty-second ?ar over KOA is the Fann Qiiestion ox, co-sponsored by Western Farm iFE Magazine and KOA. An agriculual program, the series is broadcast uurday morning, 6:45-7:00 a.m.
(2) 15 Years of Broadcasting
Advertisers who have used the facilies of KOA without interruption for lore than 15 years are the Public Serv:e Company of Colorado, 19.S1; and le CoTTRELL Clothing Company, 1932.
(3) 10 to 15 Years
Eight advertisers who have been with le Mile High station between 10 and ') years include Dupler's Furs, 1933; ^KLLs Music Company, 1933; Cham:rlain Sales Corporation, 1934; Proc>R & Gamble, 1934; Merchants Bisjit Company, 1935; Rainbo Bread OMPANY, 1935; Weicker Transfer and
OR age Company, 1936; Bulova Watch OMPANY, 1936.
(4) 5 to 10 Years
Iwenty-two sponsors have used the
KOA facilities for between five and ten years: Dundee Clothing Company, 1939; Kendrick Bellamy Stationery Company, 1939; KoRTZ Jewelry, 1939; Lever Brothers, 1939; Miller Furniture Company, 1939; New York Furniture Company, 1939; Dr. A. Reed Cushion Shoes, 1939; American Chiclen Company, 1940; Beech Nut Packing Company, 1940; Denver Dairy Council, 1940; Industrial Federal Savings & Loan Association, 1940; CooRS Brewing Company, 1941; May Company, 1941; Quaker Oats, 1941; Rit Products, 1941; Sears Roebuck & Company, 1941; Soil-Off Manufacturing Company, 1941; StudeBAKER Corporation, 1941; Colorado Mattress Company, 1942; Hubinger Company, 1942; Morey Mercantile Company, 1942, and Paramount Pictures, 1942.
What it represents is a total of 292 years of uninterrupted time on the air for a total of 33 local, regional and national advertisers, in 19 different business fields!
I L Y,
947
• 247 •