Radio showmanship (Jan-Dec 1947)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
000259
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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COMING SOON You'll read complete reports on broadcast advertising techniques successfully developed by advertisers and radio stations throughout the country in RADIO SHOWMANSHIP It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication. RADIO FOR RETAIL MERCHAMTS — variety is essential to successful programming says Enid Day, "The Voice of Davison's," Davison-Paxon Company, Atlanta, Ga., whose book. Radio for Retail Merchants, will be published this Fall. GOODWILL FDR SERVICE E]VTERPRISE-i„ los Angeies, Calif., the Utter McKinley Mortuaries uses radio as an institutional gesture with splendid results, says P. O. Narveson, Associated Advertising Agency. MULTIPLE MARKET CDVERAGE-Sponsorship of programs on three stations in three markets is successful for Standard Furniture Company, Albany, N. Y., says Louise Benay, radio director of Goldman &: Walter Advertising Agency. -K -K ^ ^ ^ Other pertinent articles on selling merchandise through radio.