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I
t's Better Established
Pardon us for pomting with pride to these excerpts from a few of our many hundreds of letters from enthusiastic broadcasters
Here's what we mean when we talk about reader interest and loyalty. Station and commercial managers . . . program directors . . . account executives . . . from all of them come expressions of interest in and enthusiasm for Radio Showmanship Magazine and its contribution to the successful use of radio for local and regional advertisers.
We appreciate the compliments and ivelcome the opportunity for service to radio and its advertisers.
. . . We have just discovered Radio Showmanship, and we are wondering what we've been doing without it all these years. As an idea digest to assist us in planning programs and in servicing our accounts, we feel that Radio Showmanship is a must.
Gerry Karlton KGCX Radio Station Williston, No. Dak.
. . . We feel that Radio Showmanship fills a very much needed spot in the radio picture, and hope to see it continue for many years to come.
N. W. Brandon Assistant Manager WSAV Radio Station Savannah, Ga.
. . . Would it be possible to obtain a copy of your August, 1945 issue? Incidentally, you are doing a swell job. Best wishes for your continued success.
Mark L. Haas Director Public Relations WJR Radio Station Detroit, Mich.
. . . Your first issue in our current subscription has just arrived. We feel that much value can be gained from its contents and we congratulate your editorial staff.
Phil A. Reilly Account Executive KIRO Radio Station Seattle, Wash.
. . . Enclosed is my check to cover a year's subscription to Radio Showmanship. This magazine is an excellent help to me as a time salesman and I enjoy it very much.
Paul R. Davis WNOX Radio Station Knoxville, Tenn.
. . . Please enter our subscription for four copies, beginning with the current issue. I have read the last two issues of Radio Showmanship very carefully and believe your straightforward presentation of problems and solutions is the very thing needed in this market.
Randall McCarrell Commercial Manager KXRJ Radio Station Russellville, Ark.
. . . Our Topeka sales representative is making plenty of good use of Radio Showmanship and he finds its contents are proving helpful in many ways.
John P. Bondeson Promotion Director WREN Radio Station Lawrence, Ka.
. . . We need help in selling advertisers and in keeping them sold. That's why your little magazine caught my eye. Most of the material that crosses our desk isn't of any great assistance, but Radio Showmanship comes across with the needed stuff for the sponsor and for the time salesman.
Norman A. Gittleson Sales Promotion Manager WGKV Radio Station Charleston, W. Va.
. . . Your magazine is well read! here, and speaking for myself,* I have received a good deal of helpful information frotn it.
Howard G. Bill Account Executive WMBD Radio Station Peoria, 111.
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RADIO SHOWMANSHIP