Radio showmanship (Jan-Dec 1947)

Page scan 000295 from Radio showmanship

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
000295
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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COMING SOON You'll read complete reports on broadcast advertising techniques successfully developed by advertisers and radio stations throughout the country in RADIO SHOWMANSHIP It's the businessman's independent source of radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication. NEWS SUCCESSFUL PROGRAM VEHICLE to, item merchandising for Fowler, Dick & Walker, Inc., Binghamton, IS. Y. department store, says Ruth M. Fox, advertising manager, in connection with dinner-hour newscast over WINR. lALfjVlDRDMAT STORES represent a relatively new business field to make successful use of radio. In Jacksonville, Fla., the campaign for Laundromat Stores has created business galore says Mary R. Miller, radio director of Newman, Lynde & Associates, Inc. GARDEIV CLIIR OF THE AIR represents a particularly successful radio campaign for the Second National Bank, Houston, Tex., says R. C. Gano, of Gano-Bachrodt-Edwards, Inc., advertising agency. -K -K -K -K -K Other pertinent articles on selling merchandise through radio.