Radio showmanship (Jan-Dec 1947)

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SEPTEMBER 1947 ••••#••1 * ® o o • ••••••!. ?^V • •« • o • • • • j '^ 9 • O • oV4> • • • ©V V-AA?A? •• • • • •! owmans, PHDGHAMMING FOR IROADCASTEHS • ADVERTISERS AM FM TELEVISION FACSIMILE (^^itc^ '?^em /ice . On a lake a well placed plug gets results. On the air, a well placed ad gets result's. Advertising is well placed when it's aired on this station . . . the station that knows its market and its people. WTien you fish this listener pool, you're casting in the right direction. With good programs, carefully planned to meet the interests of this market to bait your sales hook, you'll catch listeners morning, noon or night. Sales will rise to the top and you'll get a limit catch of keepers . . . customers for all times for your product or service. Why not make a fishing date today with one of our representatives? GENERAL LIBRARY 30 ROCKKffLLEB PLAZA, NEW YORK, N. Y. r* rs ••? le^ 'ST r sr i-