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PROBABLY NO PROGRAMS aiC SubjCCtcd to closer scrutiny on the part of network management than those planned and broadcast for the entertainment of children. And that is as it should be, for young listeners are more widely influenced by what they hear than are adults. They live to a greater extent in the realm of their imaginations. Radio programs to them mean a vicarious outlet for their need of that action, excitement, and adventure which their daily lives rarely supply in satisfying amount.
Psychiatrists say that children have psychological and emotional needs; need for adventure, pleasure, entertainment; need for outlets for their aggressions; need for identifying themselves with heroes and heroines, persons who are doing exciting things, making liistory, exploring the unknown. Educators and par
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Dase Juvenli bnt6rtainm€)
Here's a S-point plan for juvenile entertainmen\ presented for sponsors who direct their broadcast campaigns to children
by DOROTHY A. KEMBL director of continuity acceptance, Mutual Broadcasting System
cuts would like radio programs that are educational, programs from which children can learn something.
In the code of standards adopted by the Mutual Broadcasting System for the preparation and broadcast of children's radio ])rograms, and designed to constitute a well-rounded policy of juvenile entertainment, all these points of view have been considered.
Here are a few of the const ructi\c "nuists" we believe should be an integral part of the structure of a good program for juNcnile listeners.
(i) Good Taste 1 he term "good taste is an intangible, but there are certain accepted standards by which certainly everyone wishes to abide. These standards are particularly important in a children's program. CJiildren's taste is in process of development and everything
RADIO SHOWMANSHIP