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SHOWMANTIPS
New program ideas briefly noted.
Aviation
FLYING REPORTER The roar of an airplane, 5:15 p.m. by the clock, brings the voice of the Flying Reporter to listeners of WDGY, Minneapolis, Minn. Broadcast twice weekly (Tuesday-Thursday), the 15-minute show is devoted entirely to aviation news and flying information. News of club meetings, official rulings and announcements of C.A.A., C.A.B., the Air Defense Command and the Navy Reserve are also featured. Sherm Booen emcees the program.
Sponsor of the Tuesday night broadcast is Van's Air Service, St. Cloud, Minn., 60 air miles from Minneapolis. With a $100,000 inventory of aircraft and supplies. Van's Air Service sells new and used aircraft as well as parts. Three commercials, sometimes told in story form, carry the sales message for the sponsor, with repair work as well as equipment and supplies highlighted. Thursday night sponsor is Lubal Sales Company, manufacturers of a motor additive.
sports news. Regional sjjoris news is in column two. Cohnim three is given (>\< r to national spf>ris adivitics. A (iOsccoiid (onmicrcial fills (ohnini loin, ;mi(I (oI nnu) (i\c is ;i sjxnis nicnioi y slory. Scries is bjoacltasi Monday ilnongh l-riday at ():45 p.m.
Candies
NEWS FOR TEENS I'o make a strong bid lor teen-age store traffic, Hunt's Liniitetl, confectioners, took on sponsorship of News for Teens broadcast over C^KEV, Toronto, Ont. What goes with the broadcast package is the services of the CKEY Junior Reporter's Club and the privilege of using Club 380, with which the newscast is linked, for give-aways associated with Hunt's name. In addition to prizes presented during club meetings. Hunt's awards special prizes for the best stories turned in by club members to CKEY's local news editor, Al Dubin. Additional promotions are planned for the future in order to heighten teen-age interest in Hunt's cakes, pastries and candies. Teenage news broadcast, aired at 4:00 p.m., is the second daily service feature for Hunt's stories; a daily 9:00 a.m. news round-up gives coverage to all age groups. (Other candy firms whose broadcast promotions have been given recent editorial mention include the Loft Candv Companv, Juh, 1947, p. 228, and the Haviland Chocolate Company, April, p. 141.)
Beverages
FIVE STAR SPORTS FINAL There's five colums in the Fixje Star Sports Final which the Fort Pitt Brewing Co., Pittsburgh, Pa., offers WAJR, Morgantown, W. Va., listeners five times weekly. Column one in the program format is devoted to local
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There are many ways to merchandise a radio campaign, with window displays among the most prevalent, both among local and regional advertisers and among network sponsors.
How merchandising of network shows through constantly changing window displays has given WCOP, Boston, Mass., a novel way to create interest in its programs is illustrated here. The display features the afternoon show, Ladies Be Seated, sponsored by Toni Home Permanent Wave.
SEPTEMBER, 1947