Radio showmanship (Jan-Dec 1947)

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^«^r^^#s«-.#^4 A Magazine for Radio Advertisers Programming is the life blood of radio, • Editorially, and through its advertising pages, RADIO SHOW MAN SHIP Magazine presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a host of selling ideas and it is a monthly compilation of the latest trends in radio programming. l^Wc (BiL&inMA. at CL 'SlanaL ■A What others in your business field accomplish through broadcast advertising, classified by business field. Business PAGE Bakeries 343, 356 Clothiers 331 Dairies 358 Department Stores 328, 334, 340, 343, 344, 353 Electrical Appliances 342, 347 Florists 343 Grocery Stores 353 Hardware Dealers 358 Home Furnishings 337, 342, 343, 351 Insurance 343, 353 Business PAGE Laundries 343 Manufacturers 351 Merchants' Associations 334, 338 Music Stores 353 Photographers 353 Public Utilities 343 Restaurants 343 Shoe Repairs 343 Shoes 358 Women's Wear 353, 357 Sfioft&Di^^SicdwfL QndiDL sponsor Art Decorating dC Furniture Store Baxter's Shoe Stores Belk-Gallant Co. Belk Leggett Co. Coast to Coast Store Colonial Dress Shop Cooey-Bentz Co. Dale Co. Downtown Business Men's Ass'n Emporium Department Store Fourth Street Area Merchants' Ass'n A. J. Freiman, Ltd. Goodnow Department Store Holsum Bread Co. Home's Department Store Kree-Mee Cream F & R Lazarus Co. Little Potts Co. Missoula Mercantile Co. J. J. Newberry Store Don Peterson Photos Morris B. Sach's Co. Schuster's Department Store Sears Roebuck Store Sibley, Lindsay dC Curr Stone dC Thomas Department Store Taylor's Apparel Shop Wolf & Dessauer Department Store STATION PAGE KOOS, Coos Bay, Ore. 351 KIRO, Seattle, Wash 358 WLAG, La Grange, Ga. 328 WDNC, Durham, N. C. 328 KXLQ, Bozeman, Mont. 358 KVFD, Fort Dodge, la. 353 WWVA, Wheeling, W. Va. 337 KFNF, Shenandoah, la. 351 KMPC, Los Angeles, Calif. 334 WMIN, St. Paul, Minn. 344 WLWA, Cincinnati, O. 338 CHOV, Pembroke, Ont. 328 WKNE, Keene, N. H. 328 KRKO, Everett, Wash. 356 WCAE, Pittsburgh, Pa. 334 KGBS, Harlingen, Tex. 358 WHKC, Columbus, O. 328 WFBR, Baltimore, Md. 342 KGVO, Missoula, Mont. 328 WKNE, Keene, N. H. 328 KVFD, Fort Dodge, la. 353 WENR, WCFL, Chicago, IH. 331 WTMJ, Milwaukee, Wis. 328 KYSM, Mankato, Minn. 344 WHAM, Rochester, N. Y. 334 WWVA, Wheeling, W. Va. 340 WARD, Johnstown, Pa. 357 WOWO, Fort Wayne, Ind. 334 Read your RADIO SHOWMANSHIP!