We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
peases Effectiveness of
The series (which went on the air Thanksgiving Day for the first time and was heard to Christmas Eve at 5:15 p.m.) is the story of two youthful characters, 10 year old Betty and 12 year old Bob, and their ageless friend, the kindly Cloudchaser, who takes them into all manner of adventures that are thrilling but not blood-curdling.
While Santa Claus is an important character in the story, one about whom many of the episodes are centered, he is a background figure who appears relatively infrequently.
Wolf & Dessauer promotion was divided into two parts; first, promotion emanating from the store, and second, promotion originating from WOWO.
STORE PROMOTION
Both external and internal promotion was developed by Wolf Sz Dessauer.
a). Newspaper promotion
Two weeks before the radio program went on the air, Wolf k Dessauer began an advertising campaign to introduce the main characters of the Cloiidchaser program. Approximately ten newspaper advertisements were used, one of them a full page ad. In addition, after the series
went on the air, mention of the program was made in all advertisements used on toys or about Toyland.
In addition, Wolf & Dessauer used a daily comic strip which featured the characters of the radio series on the radio page of the Neivs-Sentinel, Fort Wayne's evening newspaper. The comic strip, which had the attention getting feature of being the only comic strip on the radio page, ran every night up through Christmas Eve, and all newspaper advertisements which mentioned the radio program also gave mention to the comic strip.
Likewise, a Wolf & Dessauer advertising writer did a complete story on the adventures of Cloiidchaser before the program ever started on the air, and it was published as a feature in the local newspaper.
b). Window displays
One of the main parts of the promotion, from the store's point of view, was the use of its main battery of Washington Street windows in a complete tie-up with the Cloiidchaser program, with the story summarized for the children to read as they saw the animated figures in motion. At that particular time, the coal strike restricted the use of electricity, so
Wolf & Dessauer display windows, Fort Wayne, Ind.