Radio showmanship (Jan-Dec 1947)

Holiday Program Availabilities Pertinent information about syndicated program availabilities for Christmas promotions for local and regional advertisers. Sponsors and agencies interested in any one or more of these productions are requested to com municate with Radio Showmanship Magazine, 1004 Marquene, Minneapolis 2, Minn. All inquiries will be promptly sent to the producers. One of these 16 holiday progratns may solve your Christmas promotion problems. ADVENTURES IN CHRISTMASTREE GROVE . . .Up in Santa's factory. Santa makes a magic whistle which Santa Junior blows and brings a Wooden Soldier and a Mechanical Doll to life. Santa, Mrs. Santa, Santa Junior, Woody, Dolly and Buffo the Clown load Santa's plane and set out for the sponsor's store, where a duplicate of Christmastree Grove has been constructed in the toy department. (Only Christmas trees are necessary for this display). Exclusive to one store in a city. Merchandising tie-ins. Available: 15 quarter-hour transcribed programs. Sponsored by more than 400 advertisers. AIR CASTLE ... A seasonal offering, designed for a specific purpose, this transcribed series is intended for toy department promotion. Toys come to life in the Land of Make-Believe, with all characters played by one person, The Story Man. Series is arranged to be broadcast in several different lengths to suit the budgets of various sponsors. Availabilities: 55 maximum, ij^ minimum. 15-minutes. CHIMNEY CHATS WITH MRS. SANTA CLAUS . . . i\ tested 'irydds promotion for Christmas toys. North Poh' tcle|)hone calls and Toyland adventures. Pulls mail. Creates store traffic. Builds good will. You can get it in script form. All you need to produce it is a woman's voice, an announcer and a standard list of sound effects. J'hree good merchandising hooks. Costs nothing to produce. Priced at only 350 for 25 scripts. Drop a note today for complete details on this novel Christmas series. CHRISTMAS CAROL . . . Single hall hour jm)gram, transcribed, starring 1 om lerriss, who played in a similar stage version more than I <>()() limes. Adapted as a one-time Christmas greeting for any ty|)e of advertiser. CHRISTMAS CAROL ... A dramatization oi Dickens' Christmas story, designed for a onetime presentation. Time unit: 30 minutes. CHRISTMAS ADVENTURES OF CLOUDCHASER, BETTY AND BOB . . . Gay, exciting fantasy, written in light, fast-moving tempo. Pattern was evolved to hold the interest of children over a wide range of ages. Santa Claus is an important character in the story, but he is a background figure in the transcribed quarter-hour series. CHRISTMAS ON THE MOON ... A fantasy dramatizing the story of Jonathon Thomas and his Teddy Bear Guz. in their exploits on the moon in the land of the Queebobleums. Merchandising premiums available as give-aways. Episodes: 26. 15-minutes. CHRISTMAS WINDOW . . . Dramatizing children's stories, both old and new; favorite fairy tales with a Christmas setting. 25 cjuarterhours, for 3-a-week airing preceding the Christmas season. CINNAMON BEAR, THE . . . A complete ])reChristmas series of programs for children. Original songs and incidental music. The story is about the strange adventiues of the Barton twins, Judy anci Jimmie. Merchandising tie-ins and a program promotion package available. Episodes: HAPPY THE HUMBUG . . . Adveiiluies of that f,iM(ilul liyl)iid of llie Animal Kingdom, named Ilaj)|)y, and his fascinating animal pals . . . whimsical adventures. 15 quarterhours for (Christmas ])rom()li()ns. with a iollow-uj) series of 39 episodes, introducing many • 354 • RADIO SHOWMANSHIP