Radio showmanship (Jan-Dec 1947)

SHOWMANTIPS New program ideas briefly noted. Both participants had to agree that should they win, they would take the prize out of the theater. Bulky prizes, ie card tables, step ladders, kitchen stools were the pay-off. Series was broadcast once a week, moved from one theater to another at about eight week intervals to appeal to different groups of theater-goers. Hardware Stares TUNES HEARD MOST For the benefit of KXLQ, Bozeman, Mont, listeners. Tunes Heard Most from Coast to Coast are offered on a weekly schedule by the Coast to Coast Store, hardware and furniture outlet. Weekly quarter-hour, daytime Monday show was added to a regular schedule of six weekly spot announcements. Program title ties-in with the name of the store and the store's slogan, ''Save Most at Coast to Coast." Commercial continuity features furniture and hardware, and occasionally paint spraying, a sideline of the Bozeman store. Dairies DO PEOPLE KNOW EVERYTHING? A variant on the cjuiz show format provided plenty of fun for theater-goers and radio listeners, in connection with Kree-Mee Cream's sponsorship of Do People Know Everything over KGBS, Harlingen, Texas. A 30-minute program broadcast in the local theatres, the show followed the general quiz show format with listener-sent (juestions and a group of prizes offered on each question. If the contestant in the theatre answered the question correctly, he received the prize. If he missed the (juestion, he received a quart of ice cream and the prize was mailed to the person sending in the (question. What put audiences in a hilarious mood was a device which broke up the show into two parts, also broke the monotony of a long series of questions. Two large prizes was concealed behind screens on the stage, and twice on each broadcast, a contestant on one side of tlie theater was selected to read a question from a card, with a contestant on the opposite side selected to answer it. Shoe Stares TALENT PARTY To quicken the step to stardom, Baxter's Shoe Stores, Seattle and Tacoma, stages a Talent Party three times weekly over KIRO, Seattle. What's in the offing for the winner is a free all-expense trip to Hollywood for a week and an audition at CBS. Judging of amateur talent is done by a combination of audience mail votes, the decision of a board of judges and the amount of audience applause at the time of the performance. With KIRO's production manager, Bill Corcoran as emcee of this quarter-hour series, the program originates from Kirkpatrick's downtown restaurant. Broadcast schedule: M-W-F, 5:15-5:30 p.m. Sustaining LAUGH IT OFF! In a plea for tolerance on a broad front, the Providence (RT.) chapter of the Urban League presented a onetime quarter-hour broadcast over WEAN. What gave particular merit to the Thursday evening show, aired at 7:15 p.m., was that the representatives of one minority group spoke up for all minorities, with an implied reminder that every one is in one way or another a minority member. The introduction set the stage. ANN: The Providence Urban League present* . . . "Laugh It Off!" SOUND: Sn'elling Applause and Laughter, Down Behind Following: ANN : This is no joke. This is a fifteen-minute period of vital fact . . . a dramatisation of things as they really are . . . here at home, anywhere you travel . . . anywhere in this great country, whose boast is freedom for all. We ask you to give our spokesman a hearing. And then we'll ask . . . once you've heard our story . . . if YOU can . . . "Laugh It Off!" Script was ])roduced by Radio Productions, who oilers waiver of copyright to any non-commercial group wishing to put it on the air. • 358 • RADIO SHOWMANSHIP