Radio showmanship (Jan-Dec 1947)

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»^^.*^#^*^#^#^-< A Magazine for Radio Adxcrtisers Programming is the life blood of radio. • Editorially, and through its advertising pages, RADIO SHOWMANSHIP Magazine presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a host of selling ideas and it is a monthly compilation of the latest trends in radio programming. I^Wl SjjL&uuiUu at €L '^lanoL -j^ What others in your business field accomplish through broadcast advertising, classified by business field. Business PAGE Bakeries 382, 386 Beverages 378 Dairies 366, 367, 390 Dentistry 390 Department Stores 367, 370, 376 Drug Stores 382, 392 Dry Cleaning 379, 386 Electrical Appliances 379, 385 Farm Supplies 393 Finance 383, 384 Gasolines 374 Jewelers Laundries Manufacturers Meat Packers Men's Wear Merchants' Associations Photographic Supplies Public Utilities Restaurants Storage Women's Wear PAGE 391 372 392 380 386 384, 393 388 393 388 389 384 SpDfibjoi^^SijDdtwfL 9yui£x. sponsor Crowley Feed Company Edwards Dry Cleaners First Wisconsin Nat'I Bank Fleischmann's Vienna Mod?I Bakery, Inc. Foremost Dairies Gaston's Snapshot Service Gulf Brewing Company Hale Bros. Department Store Harris Packing Co. Launderall Dealers Milliron's Milwaukee Company, Investment Nat'I Bank of Commerce Ohio Gas Company A. Polsky Company Quaker Storage Company Jacob Reed's Sons Reinhart, Inc., others Roecher Drug Company Schneider's Credit Jewelers and Opticians Sepeter's Hunt Room Dr. Shor, Dentist SoiTuncrs Drug Company Union Oil Company Walters Electric Company Wayne Feeds, others STATION KABC, San Antonio, Tex. WPAY, Portsmouth, O. WTMJ, Milwaukee, Wis. WCAU, Philadelphia, Pa. WAYS, Charlotte, N.C. WGST, Adanta, Ga. KPRC, Houston, Tex., others KSFO, San Francisco, Calif. WIBC, Indianapolis, Ind. WGST, Adanta, Ga. KMPC, Los Angeles, Calif. WTMJ, Milwaukee, Wis. KABC, San Antonio, Tex. WGAR, Cleveland, O. WHKK, Akron, O. WPEN, Philadelphia, Pa. WFIL, Philadelphia, Pa. WFIL, Philadelphia, Pa. KXLQ, Bozeman, Mont, KWK, St. Louis, Mo. WILS, Lansing, Mich. WIP, Philadelphia, Pa. KABC, San Antonio, Tex. KINY, Juneau, Alaska KDYL, Salt Lake City, Utah WLW, Cincinnati, O. PAGE 393 386 383 382 390 388 378 370 380 385 384 384 383 393 376 389 386 392 392 391 388 390 382 372 379 393 Read your RADIO SHOWMANSHIP!