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A Magazine for Radio Adxcrtisers
Programming is the life blood of radio. • Editorially, and through its advertising pages, RADIO SHOWMANSHIP Magazine presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a host of selling ideas and it is a monthly compilation of the latest trends in
radio programming.
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-j^ What others in your business field accomplish through broadcast advertising, classified by business field.
Business
PAGE
Bakeries 382, 386
Beverages 378
Dairies 366, 367, 390
Dentistry 390
Department Stores 367, 370, 376
Drug Stores 382, 392
Dry Cleaning 379, 386
Electrical Appliances 379, 385
Farm Supplies 393
Finance 383, 384
Gasolines 374
Jewelers
Laundries
Manufacturers
Meat Packers
Men's Wear
Merchants' Associations
Photographic Supplies
Public Utilities
Restaurants
Storage
Women's Wear
PAGE 391 372 392 380 386 384, 393 388 393 388 389 384
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sponsor
Crowley Feed Company Edwards Dry Cleaners First Wisconsin Nat'I Bank Fleischmann's Vienna Mod?I Bakery, Inc. Foremost Dairies
Gaston's Snapshot Service
Gulf Brewing Company
Hale Bros. Department Store
Harris Packing Co.
Launderall Dealers
Milliron's
Milwaukee Company, Investment
Nat'I Bank of Commerce
Ohio Gas Company
A. Polsky Company
Quaker Storage Company
Jacob Reed's Sons
Reinhart, Inc., others
Roecher Drug Company
Schneider's Credit Jewelers and Opticians
Sepeter's Hunt Room
Dr. Shor, Dentist
SoiTuncrs Drug Company
Union Oil Company
Walters Electric Company
Wayne Feeds, others
STATION
KABC, San Antonio, Tex. WPAY, Portsmouth, O. WTMJ, Milwaukee, Wis. WCAU, Philadelphia, Pa. WAYS, Charlotte, N.C. WGST, Adanta, Ga. KPRC, Houston, Tex., others KSFO, San Francisco, Calif. WIBC, Indianapolis, Ind. WGST, Adanta, Ga. KMPC, Los Angeles, Calif. WTMJ, Milwaukee, Wis. KABC, San Antonio, Tex. WGAR, Cleveland, O. WHKK, Akron, O. WPEN, Philadelphia, Pa. WFIL, Philadelphia, Pa. WFIL, Philadelphia, Pa. KXLQ, Bozeman, Mont, KWK, St. Louis, Mo. WILS, Lansing, Mich. WIP, Philadelphia, Pa. KABC, San Antonio, Tex. KINY, Juneau, Alaska KDYL, Salt Lake City, Utah WLW, Cincinnati, O.
PAGE 393 386 383 382 390 388 378 370 380 385 384 384 383 393 376 389 386 392 392 391 388 390 382 372 379 393
Read your RADIO SHOWMANSHIP!