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READERS WRITE
Keeping abreast of radio
^\'e here at WCXC consider Radio Showmanship the finest means of keeping abreast of radio. We have obtained many helpful ideas which have assisted us in giving better programs to our listeners.
Tom W. Talbot
Commercial Manager
WCNC Radio Station Elizabeth City, N. C.
Helpful to sales force
I would like to express our appreciation of Radio Showmanship Magazine. It is very helpful to the sales force of this company, and in our opinion it is a very wellwritten magazine.
H. Pinson
Crosslands Furniture Company Harlington, Tex.
We've been missed
Kindly put us on your subscription list. Long a reader of your publication at another station and in the agency field, I have missed it the past few months.
Jay W. Anderson
General Manager
KFSA Radio Station Fort Smith, Ark.
Fills a real need
We feel that radio in general benefits from Radio
Showmanship. It is an excellent publication that fills a real need in the industry.
Claude R. Snyder, Jr.
Sales Manager
WELM Radio Station Elmira, N. Y.
Many uses
We have found so many uses for Radio Showmanship Magazine in so many departments that we would appreciate it if you would send us all back copies for the years 1945 and 1946 that are available, plus a file binder.
Bob Menefee
Program Director
WSLS Radio Station Roanoke, Va.
Lyrical
I've been looking over a recent copy of Radio Showmanship and its obvious you've carved out a tough but useful career in publishing. Yours is a new departure in radio publications and it packs plenty of reader interest. Thought you might be interested in this line that poppt this noon at lunch:
There's showmansJiip in r-a-d-i-o The stars, performers, script and spotsAll en clean pages gleam and glow— ]\'liich Showmanship reviews and jots. Congratulations and good wishes. Francis K. Glew
Francis K. Glew Advertising Agency Grand Rapids, Mich.
editor's note: Our thanks to radio station personnel, advertisers and advertising agencies for their support of what is a sincere desire to be of service to all those concerned with the problems of broadcast advertising on the
local and regional level.
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Personality"
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Undoubtedly the most successful kind of radio program for retailers is the so-called "personality" type. Here is a detailed account of how to build such a sales and prestige producing program, by an outstanding and experienced exponent of this style. Enid Day, radio director of the Davison-Paxon Co., Atlanta, has written a book — Radio Broadcasting for Retailers— from her 17 years of success in this field.
For station executives, agency personnel, retail sponsors and radio careerists, Enid Day has an absorbing and fruitful story. She sheds light on a vast and somewhat overlooked field of opportunity in radio. Get your copy of this new book soon. More than 200 pages of sparkling text, with six appropriate pictures from the radio life of the author. Only $3.50. Mail your order now!
Fairchild Publishing Company, 8 E.13th Street, New York 3, N. Y.
364
RADIO SHOWMANSHIP