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A quiz show, Y's Up is what brings youngsters to the A. Brown Company, Oklahoma City, Okla., department store each Saturday morning. There are merchandise certificates and theatre tickets for participants on this KOMA series. (For complete story, see Radio Showmanship, November, 1946, p. 376.)
Junior Town Meetings almost at the same time. Today, at least 36 stations in 21 states are broadcasting Junior Town Meetings regularly.
Youth Asks the Government over the ABC network, is a program for and by youth, in which high Government officials are put "on the spot" by a panel of four high school students. The questions are intelligent, searching and direct— questions designed to get at the facts, not to embarrass the guests. In questions directed to an official of some Government agency, two themes predominate. One: What is the finiction of your agency in the Government? AVhat is your job? Tioo: What opportunities do you offer youth?
AVhat similar opportunities are offered in private industry?
In questions about some issue of the day, in which a member of Congress is participating, this point is usually raised: \\liat does it mean to us? \Vhat are the challenges? The responsibilities?
What's the secret?
Teen-age programs can be successful only insofar as they reflect the world in which these young people live. You can't preach to them; you can't patronize them: you must entertain them. They're no different than any other part of your radio audience. But they are a little more "on the ball." They know what they want.
Four students from two schools comprise the Hi-Teen Quiz, with questions sent by listeners. It's aired over KFSD, San Diego, CaHf., for Arden Farms Company each Wednesday night. (For complete story, see Radio Showmanship, December, 1946, p. 406.)
NOVEMBER, 1947
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