We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
suits with Air Domination
With the exception of the teen-age program, music is the basis for the Polsky programs. The musical parade begins at 8:30 a.m., with a quarter-hour Tic-Toe Time which reaches both the housewife and the business man or woman not yet on the way to work. Women's slips, blouses and men's wear are breezily interwoven with recorded and transcribed tunes, with Jack Morrissey as emeee.
Music the basic format
Polsky 's Musical Parade resumes at 12:30 p.m. when Airea-Neivs and Music hits the air. This quarter-hour begins with a five-minute news summary of the latest Akron events, followed by ten minutes of recordings by the day's lady of song. Women's suits from the third floor are the subject matter of the advertising, and according to the department buyer, results from this merchandising campaign have been overwhelming.
Mid-afternoon (3:00-3:15 p.m.) brings Melody Roundup, with a slant toward downstair store shoppers. Hillbilly, western and folk music are used exclusively. Cliff Rodgers, the "old saddle pal" of WHKK, regales the downstairs shoppers with bargains in hosiery, household items, etc. After two weeks of merchandising hosiery over WHKK, the sales were more than three times above the average.
At 4:30 p.m. there is another quarterhour of music. Star Spotlight, which features home appliances, radios and kitchenware. The latest in recorded music is featured, with Jack Morrissey returning to the air for Polsky's to emcee it.
Thursday evening, 6:15-6:45 p.m., the
bobby-soxers and coke sippers take over for 30 miniUes of Teen-Age Hi-Jinx. Local high school students, chosen from competitive auditions, handle the show. This boy-girl combination spins the latest pops and chins high school cloak room gossip. Teen-age celebrities, such as a Soap Box Derby champion, etc., are on hand for brief interviews.
As a merchandising tie-in, and to create additional interest in the teen-age radio program, Hi-Jinx publishes its own monthly newspaper which is distributed to all schools while in session, and to students on vacation. Merchandising is concentrated on the Junior Deb Shop and the Boys' Student Shop. According to the buyers, sales in these departments have been steadily increasing.
Gimmick used on all shows
With Polsky's telephone number as a theme, a gimmick is adapted to all programs, calling attention to the Lynn Lawrence Shopping Service. Within three months after the campaign began, calls received at the shopping service had more than doubled.
All programs are heavily promoted, with WHKK giving the campaign all-out merchandising support. A full showing of bus cards on the Akron Transportation System is maintained by WHKK. In addition, 5' x 5' displays are featured in the WHKK street window display, and these displays are later taken to Polsky's for use in specific departments. Courtesy announcements are aired on a regular schedule, and Pictorial News Photos, which include sponsor identification, time-and-station data, are placed at 50 pedestrian traffic centers.
To determine whether store personnel is sufficiently acquainted with the broadcast schedule, the merchandise advertised and the departments featured, the WHKK merchandising department makes periodic store check-ups.
• 377 •