Radio showmanship (Jan-Dec 1947)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1947
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1947)
Leaf #:
000403
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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COMING SOON You'll read complete re ports on broadcast advertising techniques successfully developed by advertisers and radio stations throughout the couritry in RADIO SHOWMANSHIP It's the businessman's independenl source ot radio information . . . and radio's established publication devoted solely to the much neglected business side of radio programming. Advertising specialists, business authorities and leaders in the field of radio present their experiences each month in this handy, pocket-size monthly publication. bliB-DLB SALES UP IjD yo — Teen-age show sets a five-iiioiith record for The Fair. Fori Worth, Texas department store, says Louis R. Sarazan, controller. HARDWARE DEALERS DIV THE AIH-DepannKmal approach sue cessful formal, with direct benefits to entire store, according lo an analysis of a variety of successful campaigns made lor Radio Showmanship bv Marie Ford. SPOTS FDR MDRTICIAN— Radio schedule for Uttei-McKinley Mortuaries, Los Angeles. Calif., follows the service patiern, slates P. (). Xarveson of the Associated Advertising Agency. >f -K -K -K >f Other pertinent articles on selling merchandise through radio.