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Programming is the life blood of radio. • Editorially, and through its advertising pages, RADIO SHOW MAySHIP Klagadne presents in stories, pictures and advertising, reasons and arguments that aid in selling merchandise through radio. Every issue carries a hoft of selling ideas and it is a monthly compilation of the latest trends in
radio programming.
^ What others in your business field accomplish through broadcast advertising, classified by business field.
Business page
Department Stores 414
Electrical Appliances 404
Hardware Dealers 408
Home Furnishinfis 412
Business page
Luggage 406
Merchants' Associations 416
Mortuaries 413
Sporting Goods 408
IDEA FILE Pages 418-421
YEAR END INDEX Pases 421-430
Sp.aHdat — Siaiix^n OH^cle^
Sponsor STATION
Walter H. Allen Co WFAA, Dallas, Tex., others
Bozeman Cashway Hardware & Lumher Co. . .KXLQ, Bozeman, Mont.. . . Crystal Furniture Co KVNU, Logan, Utah
PAGE
. 408 . 408 . 412
Elizaheth City Merchants' Association WCNC, Elizabeth City, N. C 416
Entz & Rucker Hardware Co KIIJ, Los Angeles, Calif 408
The Fair KXOL, Fort Worth, Tex 414
Foster's Hardware & Sporting Goods Store . . . WCAR, Pontiac, Mich 408
Louis Hanssen's Sons WOC, Davenport, la 408
Kempton's WSYR, Syracuse, N. Y 406
Tom P. McDermott, Inc KOMA, Oklahoma City, Okla., others. . . 404^
Moore's of Ohio WHKC, Cohimhus, O.^ others 408
Peavey Hardware Store W KNE, Portsmouth, N. H 408
Power-Tow nsen<l Co K\ LJ, Helena, Mont 408
Saiter Morgan (Jo W AOV, Vincennes, l^d 108
Sherwin Wilhams Co W IIBC, Canton, 0 108
Simon Hardware Co KHOW , Oakland, Calif 408
Teague Hardware Co \\ SFA, Montgomery, Ala 408
Utler-McKinley Mortuaries Varie<l, Los Angeles, Calif 413
\^Vstphal's J»aint <Jt Hardware Co W OMT, Manitowoc, W is 408
Read your RADIO SHOWMANSHIP!