Radio showmanship (Jan-Dec 1947)
Reading and Downloading:
Record Details:
Something wrong or inaccurate about this page? Let us Know!
Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.
Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.
View OCR Text
We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
RED OWL ROVING REPORTER Store remotes for Red Owl. over KELO. Sioux Falls. S. D. 9-47. p. 318.
QUIZZING THE WIVES Just that, over WNAC. Boston. Mass.. for Boston Cohsolidated Gas Co. 9-47, p 320.
CHRISTMAS PROGRAMS SANTA CLAUS Santa-on-the-air builds listeners, creates
goodwill for seven retailers. 10-47. p. 328. SANTA
CLAUS TIME for Cooey-Bentz Co.. Wheeling. W. Va.
10-47. p. 337. CHRISTMAS ADVENTURES OF CLOUDCHASER, BETTY & BOB
Four sponsors report on this transcribed feature.
10-47. p. 334. CHRISTMAS CAROLS A traditional in-store remote
broadcast for Stone & Thomas, Wheeling, W. Va.
10-47. p. 340. CHRISTMAS GREETINGS One-time holiday programs
create goodwill. 10-47. p. 343. MRS. SANTA CLAUS New Christmas character gives an
original twist to holiday low-budget promotions in
large and small markets. 10-47. p. 344. CHRISTMAS TAPESTRY Christmas stories for adult
listeners. 10-47. p. 351. CINNAMON BEAR Toy manufacturer uses transcribed
program on KFNF. Shenandoah, la., to boost sales
for a single toy. 10-47. p. 351. CHRISTMAS TREE Telephone give-away show with a
holiday twist. 10-47. p. 352. I REMEMBER CHRISTMAS Old newspaper files provide
the material for a first-rate Christmas feature on
KVFD. Fort Dodge, la. 10-47, p. 353.
DEALER TIE-INS
BEST BY REQUEST Dealers are an integral part of this musical request show sponsored by Sun-Up Ice Cream Co. over KXYZ. Houston, Tex. Series was planned to introduce a new product, with emphasis on selling the dealer first. 1-47, p. 14.
TRIANGLE TIME Featured mention on each broadcast for an independent grocer by Triangle Food Stores, Inc. Series is aired over WSAZ, Huntington. W. Va. 6-47. p. 206.
CROWLEY CORRAL A salute to a Crowley feed dealer on each broadcast. Western music is the basis for the program appeal, with the series broadcast over KABC, San Antonio, Tex. I 1-47, p. 393.
DRAMA
FAVORITE STORY Favorite stories selected by celebrities are dramatized each week in this transcribed series featuring Ronald Colman. Series gives Bullock's. Inc., Los Angeles, Calif., nighttime coverage. 4-47, p. 114. As it's aired for Philadelphia Dairy Products over WFIL, Philadelphia, Pa. 8-47. p. 278.
FAVORITE STORY Tom P. McDermott. Inc.. Oklahoma distributor of household appliances, sponsors transcribed series on regional basis on behalf of 300 dealers. 12-47, p. 404.
EMPLOYMENT JOB CENTER OF THE AIR Job placement for veterans, broadcast over WEEI, Boston, Mass. 5—47, p. 178.
FACSIMILE
FM SOLVES A SALES PROBLEM Fourth Street Area Merchants Association, Cincinnati, O., signs a 30month contract for 90 minutes of Sunday evening time. 10-47, p. 338.
FACSIMILE OFFERS ADVERTISER TIMELINESS AND PERMANENCE Combines visual facilities of printed page with time advantages of broadcasting. 8—47, p. 260.
FARM FEATURES
FARM SHOW Music and topics for the farm listener. Sponsored by Sears' Farm Store over WKY, Oklahoma City, Okla. 4-47, p. 138.
MILE HIGH FARMER Service and information for farmers and stockmen, sponsored by Sears, Roebuck & Co. over KOA, Denver, Colo. 5-47. p. 168.
ALC SHOW Market'quotations, news and views on the co-op movement, etc., sponsored by the Alberta Livestock Co-operative, Ltd. 9-47, p. 314.
CO-OP BAND WAGON News of general interest to farmers over WOMT. Manitowoc, Wis., for County Co-Op Stores. 9-47. p. 3 1 4.
CROWLEY CORRAL Western music for farm listening over KABC, San Antonio, Tex., for Crowley Feed Co. 11-47, p. 393.
EVERYBODY'S FARM Rural programs originated from the WLW. Cincinnati, O.. farm for participating sponsors. I 1—47. p. 393.
FASHIONS
FASHION PARADE Music and style notes to appeal to women. Sponsor of this WSOC. Charlotte. N. C, program is the J. B. Ivey & Co., women's wear. 2-47. p. 51.
PERSONAL APPEARANCE An analysis for style experts of dressing habits and styles worn by people in the studio audience. One person brought to trial before a four-person jury selected from the audience. Prentis Clothes sponsors it over WNEW, New York Citv. 3-47. p. 99.
FASHION NEWS News of feminine fashions from the store for Atlas Fashions. Portsmouth. O.. over WPAY. It's been on the air since 1941, and the sponsor uses several other programs. 5-47. n. 1 74.
FASHION SHOW A gala fashion show as a special event broadcast over KXLF. Butte, Mont., for local style merchants. 6—47, p. 212.
THE WOMAN'S VOICE Fashion tips, club news and interviews over KMPC, Los Angeles. Calif., for Milliron's. 11-47. p. 384.
FOODS
IT'S FUN TO COOK A food show with a listener participation angle. Cook books for prize winners. Series is aired over WFBR. Baltimore, Md.. for Esskay Qualitv Meats. 1-47, p. 12.
PURE FOOD HOUR Nutritional problems in the day's news, and listener-sent questions. Dugan Brothers Bakery has used this same WOR. New York City, program for 18 years, diverts 90 per cent of its ad budget to radio. 2-47, o. 46.
HOMEMAKERS' CORRESPONDENT A women's program to promote trade for home-owned businesses, to sell the idea of good labels and brands and to create consumer interest in member stores. Broadcast over KTUL-KOMA, Okla., series is sponsored by Oklahoma Retail Grocers Assn. Each day. a part of the program is a vignette of an odd. amusing or unusual occurrence in one of the member stores. Listener who can identify herself calls at the store for an award. 3—47. p. 97.
COME AND GET IT Food facts and fancies, transcribed, combined with an audience particioation angle. Here sponsored by J. T. McCulloch Co.. Portsmouth. O., department store, over WPAY. 3-47, p. 102.
ARMCHAIR PLANNING Unusual recipes, with food certificates from Fisher Brothers, Cleveland, O., for listener-sent Armchair Plans with favorite recipes. 8-47. p. 264.
COOKING QUIZ Listeners identify recipes from ingredients and procedure given on the air, win merchandise awards for correct identification over WLOW. Norfolk, Va. 8-47, p. 286.
AS THEY LIKE IT Show built around famous personalities, featuring the favorite food of each celebrity. Aired over WADC, Akron, O.. it's sponsored by F. W. Albrecht Co. for Acme Bread. 9-47, p. 312.
FLEISCHMANN'S MARKET BASKET Best food buys of the day over WCAU. Philadelphia. Pa., for Fleischmann's Vienna Model Bakery, Inc. 11-47, p. 382.
FORUMS
STUDENT FORUM College students in a serious discussion of world problems. Series is aired over WFBR. Baltimore, Md.. as a sustainer. 1-47. p. 28.
MEMPHIS FORUM Controversial questions discussed by prominent business men over WHHM. Memphis. Tenn.. for A. Graves & Steuwer. Jewelers. 7—47, p. 243.
CAREERS IN THE MAKING Panels of high school students quiz leaders from specific business fields in this KSO. Des Moines, la., series. 9-47, p. 310.
GENERAL ARTICLES
WHAT I B3UT TALENT FACTOR? Cost per thousand radio listeners should include talent or program cost figures in comparisons between stations, says Wilt Gunzendorfer, general manager of KROW, Oakland, Calif. 2-47, p. 42.
FOLLOWING PROFITS ARE TRANSCRIBED Transcription library and program">department in combination represent big commercial potential for better, more saleable shows. 2—47, p. 48.
DECEMBER, 1 947
419