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OCTOBER
Sponsor: Morris B. Sachs Clothing Store Station: WENR. WCFL. Chicago. 111. Program: Sachs Amateur Hour Department: Special Article, p. 331
DAIRY PRODUCTS JANUARY
Sponsor: Hamilton Co-Operative Creameries Station: CKOC, Hamilton. Ont. Program: Little Red School House Department: Showmanship in Action, p. 29
APRIL
Sponsor: Flander's Dairy
Station: WKXL. Concord. N. H.
Program: Kiddy Quiz
Department: Showmanship in Action, p. 130
Sponsor: Marin-Dell Milk Co. Station: KFRC. San Francisco. Calif. Program: Buddas Amateur Hour Department: Proof O' the Pudding, p. 136
Sponsor: Adohr Milk Farms Station: KMPC. Los Angeles. Calif. Program: Stork Club of the Air Department: Showmantips. p. 141
MAY
Sponsor: Denver Dairy Council Station: Varied Program: Spot announcements Department: Johnny on the Spot, p. 175
JUNE
Sponsor: Varied
Station: WFIL, Philadelphia. Pa. Program: Varied for six accounts Department: Special Article, p. 190
OCTOBER
Sponsor: Kree-Mee Cream Station: KGBS. Harlingen. Tex. Program: Do People Know Everything? Department: Showmantips. p. 358
NOVEMBER
Sponsor: Foremost Dairies Station: WAYS. Charlotte. N. C. Program: Young American's Club Department: Proof O" the Pudding, p. 390
DEPARTMENT STORES JANUARY
Sponsor: C. E. Chappell & Sons Station: WAGE. Syracuse. N. Y.. others Program: News and spot announcements Department: Special Article, p. 6
Sponsor: David Spencer. Ltd. Station: CKWX. Vancouver. B. C. Program: Swingtime at Spencers Department: Special Article, p. 19
Sponsor: Sattler Department Store Station: WGR. Buffalo, N. Y. Program: Spot announcements Department: Special Article, p. 20
Sponsor: Marting's station: WPAY. Portsmouth. O. Program: Your Next Door Neighbor Department: Airing the New, p. 26
Sponsor: Kaufman-Straus Co. Station: WINN. Louisville. Ky. Program: Invitation to College Department: Showmanship in Action, p. 29
FEBRUARY
Sponsor: Wolf & Dessauer Station: WOWO. Fort Wayne. Ind. Program: Symphony Orchestra Department: Special Article, p. 44
Sponsor: J. B. Ivey & Co. Station: WSOC, Charlotte, N. C. Program: Fashion Parade, others Department: Special Article, p. 51
MARCH
Sponsor: Varied . . . basic factors for successful
broadcast advertising Department: Special Article, p. 77
Sponsor: Condon's Department Store Station: WTMA. Charleston, S. C. Program: Hollywood Headlines Department: Special Article, p. 82
Sponsor: Gamble-Skogmo. Inc. Station: WREN. Lawrence, Mass. Program: Range Riders Department: Special Article, p. 84
Sponsor: J. T. McCulloch Co. Station: WPAY. Portsmouth, O. Program: Come and Get It Department: Proof C the Pudding, p. 102
APRIL
Sponsor: Bullock's. Inc.
station: KFAC, Los Angeles. Calif., others Program: Uncle Whoa Bill Club, others Department: Special Article, p. 1 14
Sponsor: H. & S. Pogue Co. Station: WSAI. Cincinnati, O. Program: Breakfast Music, others Department: Special Article, p. 120
Sponsor: Porteous Mitchell & Braun Co. Station: WGAN. Portland. Me. Program: Betty Mitchell Department: Proof O' the Pudding, p. 137
Sponsor: Heironimus Co. Station: WDBJ. Roanoke. Va. Program: Your Personal Shopper Department: Proof O' the Pudding, p. 137
Sponsor: Sears Farm Store
Station: WKY. Oklahoma City, Okla,
Program: Farm Show
Department: Proof O' the Pudding, p. 138
MAY
Sponsor: Maas Brothers, Tampa, Fla.
Station: Varied
Program: Varied
Department: Special Article, p. 149
Sponsor: Black & White Stores. Memphis, Tenn.
Station: Varied
Program: Varied
Department: Special Article, p. 156
Sponsor: Sibley. Lindsay & Curr Station: WHAM. Rochester. N. Y. Program: Tower Clock Time Department: Special Article, p. 160
Sponsor: Harvey's
station: WSM, Nashville. Tenn., others
Program: Varied
Department: Special Article, p. 164
Sponsor: Armstrong Department Store Station: WMT. Cedar Rapids. la. Program: Varied Department: Special Article, p. 165
Sponsor: Sears. Roebuck & Co. Station : KOA. Denver. Colo. Program: Mile High Farmer Department: Airing the New, p. 168
sponsor: Rosenberg's Department Store Station: WALB. Albany. Ga. Program: Timely Topics Department: Airing the New, p. 168
Sponsor: J. L. Hudson Co. Station: WJR, Detroit. Mich. Program: Sports Parade Department: Airing the New. p. 169
DECEMBER, 1 947
423