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JULY
Sponsor: Schiller Flower Shops Station: WAIT, Chicago. 111. Program: Your Musical Corsage Department: Special Article, p. 230
GARDEN SUPPLIES
JANUARY
Sponsor: Michigan Bulb Co., Grand Rapids, Mich.
Station : Varied
Program: Varied
Department: Special Article, p. 16
Sponsor: Northrup, King & Co. Station: WCCO, Minneapolis, Minn., others Program: CBS Morning News Round-Up, others Department: Special Article, p. 257
GASOLINES
JUNE
Sponsor: Colonial Beacon Oil Co. Station: WGAN, Portland, Me. Program: Your Elsso Reporter Department: Proof O' the Pudding, p. 214
SEPTEMBER
Sponsor: Texas Co. Station : WFAA. Dallas. Tex., others Program: Texaco Star Reporter Department: Proof O' the Pudding, p. 316
NOVEMBER
Sponsor: Union Oil Co.
Station : KINY, Juneau, Alaska; KTKN, Ketchikan
Program: Fishing Time
Department: Special Article, p. 374
GROCERY PRODUCTS
JANUARY
Sponsor: Forbes Coffee Co.
Station: KXOK, St. Louis, Mo.
Program: Food Store Quiz
Department: Showmanship in Action, p. 30
APRIL
Sponsor: Ben E. Keith Co. Station: KGKO. Forth Worth, Tex. Program: Keith Fruit Express Department: Showmanship in Action, p. 130
AUGUST
Sponsor: Andersen's Green Split Pea Soup Station : Varied Program: Spot announcements Department: Johnny on the Spot. p. 280
GROCERY STORES
JANUARY
Sponsor: Lucky Stores
Station: KQW. San Francisco. Calif.
Program: Wife Saver
Department: Showmanship in Action, p. 31
FEBRUARY
Sponsor: Thorofare Streamlined Supermarkets Station: WWSW, Pittsburgh, Pa. Program: Treasure Hunt Department: Showmanship in Action, p. 62
JUNE
Sponsors: Associated Grocers of Colorado, Inc. Station: KOA, Denver, Colo.; KGHF. Pueblo:
KVOR, Colorado Springs Program: Circle AG Time Department: Airing the New, p. 203
Sponsor: Triangle Food Stores, Inc. Station: WSAZ. Huntington, W. Va. Program: Triangle Time Department: Showmanship in Action, p. 205
JULY
Sponsor: Ralph's Food Stores Station: KXLQ, Bozeman, Mont. Program: News Department: Showmantips, p. 250
AUGUST
Sponsor: Fisher Brothers Co. Station: WTAM, Cleveland, O. Program: Armchair Planning Department: Special Article, p. 264
sponsor: California Markets Station: WEOA, EvansviUe. Ind. Program: Spotlight Quiz Department: Special Article, p. 269
SEPTEMBER
Sponsor: Red Owl Economy Stores Station : KELO, Sioux Falls, S. D. Program: Red Owl Roving Reporter Department: Showmanship in Action, p. 318
Sponsor: Carroll's Ltd. Station: CKOC, Hamilton, Ont. Program: Toast and Marmalade Department: Showmanship in Action, p. 319
OCTOBER
Sponsor: Red & White Stores Station: KGVO. Missoula. Mont. Program: Christmas Tree of 1946 Department: Showmantips, p. 353
HARDWARE DEALERS JANUARY
Sponsor: Savannah Paint & Varnish Club Station: WSAV, Savannah, Ga. Program: Candlelight and Silver Department: Airing the New, p. 27
OCTOBER
Sponsor: Coast to Coast Store Station: KXLQ, Bozeman. Mont. Program: Tunes Heard Most Department: Showmantips. p. 358
DECEMBER
Sponsor: Varied ... an analysis of success factors
Department: Special Article, p. 408
HOME FURNISHINGS
JANUARY
Sponsor: Nixon Furniture Co. Station: WWNR. Beckley. W. Va. Program: Your Friendly Neighbor Department: Showmanship in Action, p. 31
MARCH
Sponsor: Oklahoma Retail Grocers Assn. Station: KTUL. Tulsa. Okla. Department: Special Article, p. 97
Sponsor: Red & White Stores Station: KGVO. Missoula. Mont. Program: Here's the Payoff! Department: Airing the New. p. 100
MAY
Sponsor: Big Apple Super Market Station: WJHO. Opclika. Ala. Program: Polly Apple
Department: Showmanship in Action, p. 171
APRIL
Sponsor: P. J. Nee Furniture Co. Station: WTTG. Washington, D. C. Program: Television Department: Special Article, p. I 13
Sponsor: Barker Brothers Station: KNX. Los Angeles. Calif. Program: Backgrounds for Living Department: Special Article, p. I 18
Sponsor: Bloch Furniture Co.
Station: WRJN. Racine. Wis.
Program: Little Red Book
Department: Showmanship in Action, p. 131
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RADIO SHOWMANSHIP