Radio showmanship (Jan-Dec 1947)
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MISCELLANEOUS
MORTUARIES
JANUARY
(INSURANCE) Sponsor: Mutual Benefit Health & Accident Ass'n. Station: Mutual Broadcasting System Program: Gabriel Heatter Department: Special Article, p. 9
(SHOE REPAIRS) Sponsor: Youngren's Shoe Shop Station: KGVO. Missoula. Mont. Program: Salute to Western Montana Department: Airing the New, p. 28
MARCH
(BOOK STORES) Sponsor: Carson. Pirie. Scott & Co. Station: WMAQ. Chicago, 111. Program: Hobby Horse Presents Department: Airing the New, p. 98
(CATERING SERVICE) Sponsor: Bill Williams, Caterer Station: KPRC. Houston. Tex. Program: Parade of the Pioneers Department: Airing the New, p. 98
(SPORTING GOODS) Sponsor: Homan & Co. Station: KFRE. Fresno. Calif. Program: Let's Look at Sports Department: Airing the New, p. 101
MAY
(TOBACCO) Sponsor: Holt Pipe Shop station : KXLY, Spokane, Wash. Program: Spot announcements Department: Johnny on the Spot, p. 175
JUNE
(SCHOOLS) Sponsor: Davis School of Speech station: WHHM, Memphis, Tenn. Program: Young Stars Department: Airing the New, p. 203
(STATIONERS) Sponsor: Knight Brothers Paper Co. Station: WIOD, Miami, Fla. Program: Crusader Kids on the Air Department: Showmantips, p. 21 1
JULY
(LABOR UNIONS) Sponsor: Minnesota Federation of Labor Station: WDGY. Minneapolis, Minn. Program: Swenson and the News Department: Showmantips, p. 250
SEPTEMBER
(AVIATION) Sponsor: Van's Air Service Station: WDGY, Minneapolis. Minn. Program: Flying Reporter Department: Showmantips, p. 320
NOVEMBER
(DENTISTRY) Sponsor: Dr. Shor, Dentist Station: WIP, Philadelphia, Pa. Program: The Unseen Advisor Department: Proof O' the Pudding, p. 390
(STORAGE) Sponsor: Quaker Storage Co. Station: WPEN. Philadelphia. Pa. Program: Your Move Department: Showmanship in Action, p. 389
DECEMBER
(LUGGAGE) Sponsor: Kempton's Station: WSYR, Syracuse, N. Y. Program: Travel-Time Department: Special Article, p. 406
FEBRUARY
Sponsor: Trull Funeral Homes Station: CFRB, Toronto, Ont. Program: Sunday Hour Department: Special Article, p. 50
MAY
Sponsor: Marlatt Funeral Home Station: CKOC, Hamilton, Ont. Program: Chapel by the Side of the Road Department: Showmantips, p. 177
DECEMBER
Sponsor: Utter-McKinley Mortuaries Station: Varied Program: Spot announcements Department: Special Article, p. 413
MUSICAL SUPPLIES
MAY
Sponsor: Trilon Record Mfg. Co. Station: KROW, San Francisco-Oakland, Calif Program: Tunes and Tales from Trilon Department: Showmanship in Action, p. 172
JUNE
Sponsor: Super Disc Co.
Station: WWDC, Washington, D. C.
Program: Varied
Department: Special Article, p. 192
Sponsor: Music Shops Station: WPAY, Portsmouth, O. Program: 1400 Club Department: Showmantips, p. 21 1
NEWSPAPERS JANUARY
Sponsor: Globe Democrat
Station : KMOX, St. Louis, Mo.
Program: Quizdown
Department: Showmanship in Action, p. 33
SEPTEMBER
Sponsor: Denver Post Station : KOA, Denver, Colo. Program: These Kids of Ours Department: Showmanship in Action, p. 322
PHOTOGRAPHERS JUNE
Sponsor: Varied ... an analysis of success factors Department: Special Article, p. 196
OCTOBER
Sponsor: Don Petersen Photos Station: KVFD. Fort Dodge, la. Program: I Remember Christmas Department: Christmas Promotions, p. 352
PHOTOGRAPHIC SUPPLIES MAY
Sponsor: Schlecten Studios Station: KXLQ, Bozeman, Mont. Program: Candid Capers Department: Showmantips, p. 178
NOVEMBER
Sponsor: Gaston's Snapshot Service Station: WGST, Atlanta. Ga. Program: Snapshots of Georgia Department: Showmanship in Action, p. 388
PUBLIC UTILITIES
FEBRUARY
Sponsor: Analysis of successful broadcast techniques Department: Special Article, p. 64
APRIL
Sponsor: Oklahoma Gas & Electric Co.
Station: KADA, Ada, Okla.
Program: Birthday Club
Department: Showmanship in Action, p. 133
DECEMB.ER, 1947
429