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Sponsor: Southern California Telephone Co. Station: KMPC, Los Angeles. Calif. Program: Teen and Twenty Time Department: Showmanship in Action, p. 133
AUGUST
Sponsor: Oklahoma Natural Gas Co.
Station: WKY, Oklahoma City. Okla.; KVOO.
Tulsa Program: Woman's World Department: Airing the New, p. 279
SEPTEMBER
Sponsor: Boston Consolidated Gas Co. Station: WNAC, Boston. Mass. Program: Quizzing the Wives Department: Showmanship in Action, p. 320
NOVEMBER
Sponsor: Ohio Gas Co. station : WGAR. Cleveland, O. Program: Afternoon Concert Department: Showmantips, p. 393
RESTAURANTS JANUARY
Sponsor: Maloney's Restaurant Station: WLAW, Lawrence, Mass. Program: Round the Town Department: Showmanship in Action, p. 33
MARCH
Sponsor: Old Seville Restaurant
Station: KNOW. Austin. Tex.
Program: Howdy Club
Department: Showmanship in Action, p. 106
APRIL
Sponsor: Blue Mirror Grill Station: WRHL Rock Hill, S. C. Program: Have a Coke with Andy Department: Showmantips, p. 142
JUNE
Sponsor: Chi Chi Club
Station: KFMB. San Diego, Calif.
Program: To the Ladies
Department: Showmanship in Action, p. 209
Sponsor: Angelo's Restaurant Station: WKXL, Concord. N. H. Program: An Evening at Angelo's Department: Showmanship in Action, p. 210
Sponsor: Fogg's Restaurant Station: WRAL, Raleigh, N. C, others Program: Capitol Coffee Cups Department: Showmantips, p. 21 1
NOVEMBER
Sponsor: Sepeter's Hunt Room
Station: WILS. Lansing. Mich.
Program: Table Talk
Department: Showmanship in Action, p. 388.
SHOES
MARCH
Sponsor: Shoe Department, Condon's Dept. Store Station: WTMA, Charleston, S. C. Program: Hollywood Headlines Department: Special Article, p. 82
Sponsor: Karl's Shoe Store
Station: KECA. Los Angeles, Calif.
Program: Dick Tracy
Department: Proof O' the Pudding, p. 104
Sponsor: Mary Jane Shoe Stores Station: WPEN. Philadelphia. Pa. Program: Mary Jane Jamboree Department: Showmantips, p. 142
MAY
Sponsor: Fairtrace Shoe Store Station: WPAY. Portsmouth, O. Program: Spot announcements Department: Johnny on the Spot, p. 175
AUGUST
Sponsor: Scooti Shoe Store Station: KPAB, Laredo, Tex. Program: Meet the Press Department: Special Article, p. 272
SEPTEMBER
Sponsor: C & R Bootery
Station: KFNF, Shenandoah, la.
Program: News
Department: Proof O' the Pudding, p. 316
OCTOBER
Sponsor: Baxter's Shoe Stores Station: KIRO, Seattle, Wash. Program: Stepping Along Department: Showmantips, p. 358
TRANSPORTATION AUGUST
Sponsor: Baltimore Transit Co.
Station: WFBR. Baltimore. Md.
Program: Tuneful Traveler
Department: Showmanship in Action, p. 284
WOMEN'S WEAR APRIL
Sponsor: Holly Shop Station: WMAN. Mansfield. O. Program: Holly Happy Birthday Department: Showmanship in Action, p. 134
MAY
Sponsor: Town & Country Shop
Station : WSAV. Savannah. Ga.
Program: Music for You
Department: Showmanship in Action, p. 173
Sponsor: Atlas Fashions
Station: WPAY. Portsmouth. O.
Program: Fashion News
Department: Proof O' the Pudding, p. 174
JUNE
Sponsor: Merchants' Ass'n. Station: KXLF, Butte, Mont. Program: Fashion Show Department: Showmantips, p. 212
JULY
Sponsor: Julian's Millinery Station: WACO, Waco. Tex. Program: Local News Department: Special Article, p. 224
Sponsor: Alan's Ladies' and Children's Ready-to
Wear Station: WROX, Clarksdale, Miss. Program: Mystery Tune Department: Showmanship in Action, p. 246
OCTOBER
Sponsor: Colonial Dress Shop Station: KVFD, Fort Dodge, la. Program: I Remember Christmas Department: Christmas Promotions, p. 353
I
APRIL
Sponsor: Nissen Shoe Co. Station: KOMA. Oklahoma City. Okla. Program: Platter Party Department: Special Article, p. 1 16
Sponsor: Baxter's Shoes
Station: KIRO. Seattle. Wash.
Program: Stepping Along
Department: Proof O' the Pudding, p. 140
Sponsor: Taylor's Apparel Store Station: WARD, Johnstown. Pa. Program: Window Shopping Time Department: Showmanship in Action, p. 357
NOVEMBER
Sponsor: Millirons Fifth Street Store Station: KMPC. Los Angeles, Calif. Program: The Woman's Voice Department: Airing the New, p. 384
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RADIO SHOWMANSHIP