Radio showmanship (Jan-Dec 1947)

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Ilcuhct' SJi^$4jUmjCuK6iUp. GETS No we're not lengthening our skirt — But we''re sure going to he different inside WE'RE ADDING A transcribed program availability list to enable you to tell at a glance what new programs you can sponsor. It won't be just a list but a full meaty report on type of program, listener appeal, length and cost, A regular television section so you can keep up with RacUo's little brother. Pictures — Pictures — Pictures. Picture stories of successful radio advertising promotion. We're not only going to tell you how to make more money by radio advertising, we're going to show you. WATCH FOR (IcuLo. Bluuu^*fUA.ndUfiX NEW LOOK NEXT MONTH