Radio showmanship (Jan-Dec 1949)

Record Details:

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tive and appealing to the fantasy-loving minds of young boys and girls and the author has capitalized on that almost universal quality. New stories of mystery and magic and music woven together like a great tapestry with figures of kings and princesses and magicians in the foreground are what the young, inventive mind desires and the author makes sure that is what they receive as the program progresses. Educationally, the program uses the device of relating the unknown to the already known. The narrator takes his audience through terrain with which their geography and history lessens have made them familiar. He appeals to their love of adventure and romance and courage. And in the case of William Tell, he points a moral — the injustice of a Swiss tyrant. Meanwhile, children are hearing the for example, the question posed was: What musical instrument did Rossini use to represent the long Alpine horn the horn that played the cowboy yodel? Was it a trumpet, a violin, an English horn, a piano? Along with the answer, listeners were asked to send a short letter each telling his age and grade at school, his favorite story book and what he liked best in music. Any questions that listeners had would get an answer from the program directors. Eventually, all members admitted to the Musicland Club were permitted to enter a contest, the prize for the winner to be an album of records. Judging from the response in favorable fan mail which the program received, the program had excellent reception and was certainly deserving of the award it received in the Billboard competition. The child's smew music which tells the story via a harmonious combination of woodwinds and reeds and strings and the changes in tone and depth and melody take on meaning for them as they listen. Association between music and the drama behind the music takes hold of the listener. Program is appealing to all age groups, for parents as well as children can get a lot out of listening to this kind of production. To encourage further the interest of boys and girls in classical music, the American Association of University Women at Newport News started an innovation for listeners, called the "Musicland Club." To join, prospective members had to answer a question which pertained to the music presented on the program. When the William Tell Overture was presented, show serves a two-fold purpose, for it is educational as well as entertaining. It serves up in very palatable form what many children are afraid is a bad-tasting medicine. They are pleasantly surprised at the flavor it adds to their lives and parents are pleased because their children are getting a classical background in music and begging for more. So favorable has that response been that plans are being made to put the show on a commercial basis and the station is talking to a few potential sponsors now. Success of the show demonstrates that children can be interested in better music simply by utilizing the stories of opera and other musical compositions with recorded musical illustrations along with a spark of imagination to give fire to the whole production. FEBRUARY, 1 949