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GADGET JURY
AIRS ON KFWB
AIR FAX: Gadget Jury discusses new
products on Los Angeles program.
Broadcast Schedule: Half-hour Sunday
afternoon
Station: KFWB, KTSL, Los Angeles,
Calif.
Sponsor: Gadget-of-the-Month Club
Power: 5,000 watts (KFWB)
Population: 2,904,596
Every Sunday afternoon two men and two women gather around a table in the conference room of the Gadget-of-theMonth Club building in Hollywood, California. Presiding over this forum of the "Gadget Jury" is Mr. Don L. Davis, coordinator of the Gadget-of-the-Month Club. Their decisions on submissions of new products for home and personal use, broadcast over radio station KFWB and over the Don Lee television station KTSL, may make or break the hearts and pocketbooks of the hundreds of inventors who
Don L. Davis of "Gadget Jury" show. He is coordinator of Gadget Industry of America
besiege the building every month in an attempt to get their inventions accepted for manufacture and distribution.
Inventors usually cool their heels for hours, days or even years in the anterooms of big business, often without getting a hearing. They wear out tons of shoe leather. This half-hour broadcast once a week does away with that. It is the quickest and easiest way in which an inventor can get consideration for his brain child. He tells what his invention is and does. The members of the jury, a typical man and typical woman consumer, a manufacturer and an expert on marketing and merchandising, tell him — and thousands of listeners — what they think of it. If they like it, and if it stands up under exhaustive tests, then a manufacturer gets a sample order of 15,000, which are mailed to a carefully selected cross-section of members of the Gadget-of-the-Month Club as one of their monthly gadgets. If eight out of ten of those 15,000 critical but receptive consumers are enthusiastic about the gadget, then the manufacturer gets a minimum order of 100,000 units and the inventor is on his way to a small fortune.
The mail man never passes the Gadgetof-the-Month Club building. He usually leaves from eight to a dozen packages with postmarks from all parts of the world. Some are manufactured products, others the only models in existence, others merely blueprints or ideas. But all are sure of strict scrutiny and a hearty approval if they have merit. Their inventors then are summoned before the gadget jury radio program. If their gadgets are photogenic, especially with moving parts, they are selected for the television program jury the following week. And many strange objects find their way up to Mount Lee high above Hollywood on Wednesday nights for the 8:30 program.
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RADIO SHOWMANSHIP