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AIRING
THE NEW
"Baby Talk" New Show
Jerry Lee, program and production man' ager of WOAI San Antonio, Texas, has announced a new program, "Baby Talk," scheduled for the 8:45 A. M. time slot on Saturdays. Designed to appeal to women and children, the show has a novel twist — 100 per cent masculine discussion of tiny tots.
Lee and Perry Dickey, both practiced ad libbers, bandy informal remarks about small fry, with a serious hint on child care wrapped up in each package. Format of the program includes bright sayings of children, helpful hints and a daily story about children. Musical interludes feature lullaby s and nursery rhymes with Melvin Winters, WOAI musical director, at the piano and organ. Theme song is "Baby Face."
Listeners are invited to send in bright sayings of their own children for use on the program. The show precedes the Mary Lee Taylor program.
Howard Clothes Sponsors News
Howard Clothes, Inc., assumed sponsorship of the 1 1 to 1 1 :10 P. M. news program over WCBS, New York, on Monday, Wednesday and Friday, starting January 31. Peck Advertising Agency, Inc., handles the Howard Clothes account.
The 11 P. M. WCBS news period, aired every night with George Bryan as reporter, is sponsored on Sunday, Tuesday and Thursday by White Rock Corporation with Kenyon & Eckhardt the agency. The Olsen Company, through Moore & Hamm, sponsors the program on Saturday.
WOAI Airs Women's Prosram
WOAI San Antonio, has originated anew type of program beamed to the ladies. It's a fifteen-minute airer called "This Is Your Day," broadcast Monday through Saturday at 8:15 in the morning.
Program features a daily weather forecast by WOAI's weather authority, Henry Howell, who cautions his listeners about protecting their children and gardens against cold waves and suggests suitable menus for the prevailing temperature.
Plus on the program is a "Today in Memory" anecdote scripted by Assistant Program Director Perry Dickey and read by Announcer Bill McReynolds. Format includes three transcribed musical numbers on each program.
A typical excerpt from Private Weather Eye Howell's daily report follows:
"That cold front we were telling you about yesterday blew past San Antonio at midnight and brought down chilly weather ... so bundle up the kiddies against catching the sniffles . . . you ladies in the hill country, out on farms and ranches, take warning, too, because your chances for a freeze will be almost 100 per cent . . . and with cold weather setting in, you can think of hog-killing time . . . tonight will be a good night to surprise old Mully-Grumbles with a winter supper . . . oysters or Mexican food . . ."
The program is a joint production of Dickey and Jerry Lee, WOAI program and production manager.
"I Can Hear It Now"
First complete airing in Boston of "I Can Hear It Now" with Ed Murrow narrating was via WCOP and WCOP-FM on December 27. The 9 to 10 P. M. program was broadcast under sponsorship of the Suffolk First Federal Savings and Loan Association.
WCOP special events man Ken Mayer introduced the program, and closed it with the "Prayer for Peace" by Captain Dick Diespecker of the Canadian Army, which Mayer first presented on the air on Empire Day, 1945, over the world-wide facilities of the BBC. Mayer was then an officer in the Royal Canadian Air Force.
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RADIO SHOWMANSHIP