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Some publicity man thought it a good idea to have Don Bell of KRNT Des Moines lie on the studio floor, dump 7,200 entries in Don's "Name-the-Puppy" contest on him, encourage the prize pup to plant a moist smack in the disc jockey's face and take the picture. (Winner also got a $300 electric range and this valuable souvenir photo)
Pen Pal Contest
KVOO Tulsa, Oklahoma, has completed a Pen Pal Contest to promote their Saturday morning feature, "Children's World." The contest was created to encourage interest in the Pen Pal section of the show. Based on the sentence idea of "I Want a Pen Pal Because ..." The program's director, Renee Frisco, has already arranged over 1,400 exchanges of addresses.
Giveaway on KFBC
KFBC Cheyenne, Wyoming, has a giveaway show called the "Mystery Man." Heard from 9:15 to 9:45 A. M., it features a jackpot of prizes which are given to lucky winner who identifies the "Mystery Man." Show is sponsored by Wyoming Trading Post Piggly-Wiggly Store. It originates from there each day (Monday through Saturday). On Saturdays a local student is honored by the store as the boy or girl of the week.
Mystery Contest on WJHP
Daily mystery contest is WJHP Jacksonville's new promotion scheme. Every morning a clue is given to some program which is heard during the week over WJHP. Clues consist of recorded excerpts from the programs. Contestants who guess the program titles win. Unsuccessful contestants receive consolation prizes . . . promotion letters telling about the "mystery" program.
"Open House" Features New Gimmick
New gimmick has been added to "Open House" on WTAG, Worcester, Mass. Called "The Story Behind the Song," it invites listeners to submit letters telling of some incident in their lives which has helped to make a particular song their favorite. Two of the most interesting letters submitted each week are read on the air, with the song played as background for the story.
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