Radio showmanship (Jan-Dec 1949)

Record Details:

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Publisher Leonard Martin Fox Editor Sol Shulman Managing Editor Muriel Fried Assistant Editor Diana Lemonoff Advertising Manager Arthur R. Stahman West Coast Manager William Cox EDITORIAL ADVISORY BOARD Roger Clipp Philadelphia F. Van Koynenburg Minneapolis J. Harold Ryan Toledo Ben Strouse Washington, D. C. Philip G. Lasky San Francisco Lloyd E. Yoder Denver EDITORIAL OFFICE: N. E. Corner 16th & Conlyn Sts., Philadelphia, Pa. Telephone: Livingston 8-3500 COPYRIGHT; 1949 by Fox-Shulman Publications, publishers of Radio Showmanship RECEIVED APR J • 1949 C GENERAL LIBRARY CONTENTS APRIL 1949 Vol. 10, No. 4 Radio Promotes Shopping Center 2 Your Date with Music 4 News Sells Cars 5 Mortuary Sponsors Music Program 6 Girl Emcees Show 8 Jackpot Show Gains Audience Response 9 Showmanship on WFBR 10 Store Program Wins Grand Prize 12 Popular Afternoon Show 14 Show Boosts Sales 15 Airing the New 16 Showmanscoops 18 Contests 20 Showmanship in Action 22 Johnny on the Spot 25 Proof of the Pudding 27 SUBSCRIPTION RATES; United States and possessions $5.00 one year Canada $5.50 Single Copies — 50 cents Canada — 55 cents