Radio showmanship (Jan-Dec 1949)

Record Details:

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Winners of weekly "Date with Music" contest, shown at dinner with Vaughn Monroe Your Date With Music AIR FAX: Record show with contest gimmick turns trick for four sponsors. Broadcast Schedule: Monday through Thursday, 7 to 7:30 P. M. Sponsor: Cooperating Station: WJEF, Grand Rapids, Michigan Power: 250 watts Population: 164,292 A cooperatively sponsored program with a musical twist now being broadcast over WJEF Grand Rapids, Michigan, is producing chords of harmony for its four sponsors. Results of "Your Date With Music," half-hour feature heard Monday through Thursday on the CBS affiliate, are proving more than satisfactory to the four sponsors who together pay the costs and offer the prizes on the show. "Date With Music" theme idea serves as background for the commercial messages read throughout the show. Commercials on behalf of each sponsor are read each night. Sponsor advertising is written into the script itself tying in the services of the sponsors with the theme of the program. An evening's entertainment for two, offered absolutely free, is the prize feature of the show. Participants must enter one of the weekly letter writing contests on the subject of the writer's favorite band or vocalist. Entrants write a fifty-word letter telling just why that particular performer is their favorite. For variety's sake, the contest varies occasionally from leading (Continued on Page 23) RADIO SHOWMANSHIP