Radio showmanship (Jan-Dec 1949)

Page scan 000117 from Radio showmanship

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000117
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
July 18, 2024
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'This Day" newscast advertises Monroe Chevrolet dealer NEWS SELLS CARS Take a small Southern town minus a daily newspaper and a foresighted businessman who saw the possibilities in radio advertising of his product, and you have the story of a good commercial shew with high listening quality. Monroe, North Carolina, is a small town of ten thousand people, situated almost on the border of North Carolina. Since there is no daily newspaper, the only real advertising medium comes to the merchants of Monroe in the form of radio station WMAP. One of the first local businessmen to sense the possibilities of a complete local dissemination of news was the town's Chevrolet dealer, H. H. Day, owner of the Quality Chevrolet Company. "This Day," a half hour radio news program broadcast six days each week at AIR FAX: Car dealer uses radio newscast to sell more cars and car accessories in small Southern town Broadcast Schedule: Monday through Saturday, 6 to 6:30 P. M. Sponsor: Quality Chevrolet Company Station: WMAP, Monroe, North Carolina Power: 250 watts Population: 10,000 6 P. M., and the Quality Chevrolet Company jointly and literally swept Monroe. Spotlighted on the program are local news, state news, women's news, and international news in that order. Commercial messages are aired at beginning, middle, (Continued on page 24) APRIL, 1949