Radio showmanship (Jan-Dec 1949)

Record Details:

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Marybell, sparkling star of "Chuck Wagon Serenade" on WTAR GIRL EMCEES SHOW Air Fax: Hillbilly disc-jockey show is sparked by spontaneous humor of nineteen-year-old girl emcee. First Broadcast: November 28, 1948 Broadcast Schedule: Saturday, 12 noon to 12:30 P. M. Sponsor: Participating Station: WTAR, Norfolk, Va. Power: 5,000 watts Population: 144,332 Preceded by: LoraLawton Followed by: ESSO News A disc jockey show with a slightly different musical beat is the four-star offering of station WTAR, Norfolk, Virginia. "Chuck Wagon Serenade" is a hillbilly platter-spinning show which features transcribed and recorded western talent with "Marybell" as emcee. "Marybell" is the nineteen-year-old redhead whose sparkle and personality lights up the whole show. "Marybell" grew up in a large family on a North Carolina farm. She brings to the program a spontaneous sense of humor that reacts to all situations. And she has a natural faculty for ad-libbing appropriate comment, whether it be for introducing music or interviewing such celebrities as Minnie Pearl of "Grand Old Op'ry" fame. Commercials are on a participating basis and the show is so popular with local sponsors that at this point there are no (Continued on Page 29) RADIO SHOWMANSHIP