Radio showmanship (Jan-Dec 1949)

Record Details:

Title:
Radio showmanship
Date:
Jan-Dec 1949
Publisher:
Minneapolis : Showmanship Publications
Volume:
Radio showmanship (Jan-Dec 1949)
Leaf #:
000158
Language:
English
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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Results from Spots Mean Time Sales AIR FAX: Radio and television tie-ins push sales for retail store. First Broadcast: Spring, 1946 Broadcast Schedule: Saturdays, 5:45 P.M. Sponsor: B. F. Goodrich Company, Utah stores Station: KDYL, Salt Lake City, Utah Power: 5,000 watts Population: 225,000 Preceded by: Transcribed music Followed by: NBC Network, "Hollywood Star Theatre." A radio theory that if spot announcements could produce certain results, a good quarter hour program should produce even more has paid off advertising-wise for the four B. F. Goodrich Company. Utah stores in Salt Lake City, Ogden, Provo and Logan. Walter Wallace, division manager for the B. F. Goodrich Company began buying spot announcements on KDYL back in 1937 and, with the end of the war and an eventual return to competitive merchant dising, decided in 1946 to begin a quarterhour once a week program. One of the Walter Wallace, division manager for Goodrich Company Utah stores, receives gold award for excellency in radio sports programming. Jerry Hill and Emerson Smith look on as Del Leeson presents award