We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
B. F. Goodrich Company retail store at 131 East First Street, Salt Lake City. This store, in cooperation with retail stores in Provo, Logan and Ogden, uses KDYL-TV advertising exclusively
purposes of this program was to convince the audience that B. F. Goodrich stores were general retail outlets as well as tire merchandisers. The four Utah stores cooperate, since all are in the KDYL listening area.
A discussion with KDYL's program and sales departments convinced Wallace that a sports program which would be a real service to the male audience was his best bet, and consequently a format was roughed out for a program called "Highlights From the World of Sport," to be aired at 5:45 Saturday evenings.
The 5:45 P.M. Saturday time was chosen as the one in which the best all-over sports coverage could be given and the wisdom of the time choice has been proven many times over the past two years. During the fall, this time allows a complete coverage of football scores with brief leads on the big Pacific coast games which are just then ending, due to the time differential. An hour later these scores have lost their freshness. Month after month the 5:45 P.M. time has proved to be the most fortunate in reporting major sports results while the results are news. No matter what sport is in season, that time has worked the best for the freshest, most complete coverage.
After the first decision of building a sports service show, the rest of the format was worked out quickly, and has never been
changed. Current sports coverage is reported in the first four minutes; the next section is devoted to an interview with a sports authority or an analysis of a local sports situation and the third four-minute section is given over to a feature sports story in retrospect — usually built around the history of a well-known local athlete. This format, along with the time, has never been changed in the three years the show has been sponsored on KDYL. Incidentally B. F. Goodrich has advertised exclusively on KDYL.
The use of two voices was also agreed upon. Emerson Smith, KDYL program director, whose many years of radio staff work with an emphasis on news, gives the first four minutes of sports results because his voice and style lend themselves to this type of reporting. Jerry Hill, then of the KDYL news staff and now sports director at the station handles the middle section — the interview or sports analysis — and Smith comes back with the retrospect angle. Here again, there has been no change. Smith and Hill who started the show still do it, with Hill writing most of it as he has always done.
From a program standpoint, there has always been a rule that the interview must be with a person of sufficient stature to command interest. "Name" golfers, ball players, fighters and coaches are invited to (Continued on Page 30)
M A Y , 1 949
11