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LDREN
When a disc jockey cooks up a gimmick that has everyone in the listening area begging for a portion, he has concocted a recipe that's bound to be in the number one spot on anyone's menu. And that is exactly what Red Blanchard, platter server over station KPRO and KPOR-FM in the Riverside and San Bernardino area has done.
Name of the dish is the "1440 Club" and it is served Monday through Friday from 4 to 5:30 P.M. and Saturdays from 2 to 4 P.M. What make it extra special to listeners and sponsors are the spicy secret ingredients carefully mixed into the whole by Blanchard. So successful is the Blaiv chard formula that his n?me has hit the pages of the Los Angeles Mirror, via Fred Beck's column, "What's New?"
According to Beck, things are pretty bad out in San Bernardino, roundhouse capital of Southern California. He claims that the town is in a turmoil, that home life is shot, and that the educational system is falling apart. And all because
AIR FAX: Disc show with competitive gimmick hits audience jackpot.
Broadcast Schedule: Monday through Friday, 4 to 5:30 P.M.; Saturday, 2 to 4 P.M.
Sponsor: Participating
Station: KPRO— KPOR-FM, Riverside, California
Power: 1000 watts
Population: 43,646
of a horrendous crime being perpetrated by disc jockey Blanchard.
Actually, it isn't as bad as an invasion from Mars or even a typical Hollywood Frankenstein. All Blanchard has done is offer a television set to the winner of a radio contest based on a good old-time scavenger hunt. Sounds like fun. And it is. Sounds like good programming. And it is. It's gathering a host of new listeners to the show. It's selling a host of merchandise for the lucky participating sponsors who had the foresight and acumen to buy themselves some time on the "1440 Club."
Especially keen on the promotion stunt are the young boys and girls in town. Accord ing to reports, just about every home in town is feeling the impact. It goes almost without saying, that almost every home in town is also feeling the impact of the
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RADIO SHOWMANSHIP