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Ad-libs Up Sales
AIR FAX: Disc spinner with casual air ups merchandise sales for cooperating sponsors.
Broadcast Schedule: Monday through Friday, 2 to 5 P. M.
Sponsor: Cooperating
Station: WHAV, Haverhill, Massachusetts
Power: 250 watts
Population: 46,752
Ad-libbing commercial announcements in a friendly manner seems to be the secret formula for a widely-heard record spinning show being broadcast over WHAV Haverhill, Massachusetts.
"Platter Playhouse" is the title of the record hour and Warren Greenwood, who is also WHAV Program Director, is the guy with the facile speech and sincere
manner who is spinning the records. Warren Greenwood is also the man who is selling the merchandise advertised by sponsors of the show and selling that goods steadily and in quantity.
Actually, "Platter Playhouse" is the brainchild of Greenwood. Soon after he became Program Director at WHAV he scanned the schedule and found that there was not enough commercial time slated for afternoon airing. The answer, in Greenwood's mind, was to block program.
"Platter Playhouse" was set up as a three hour feature Monday through Friday between the hours of two and five in the afternoon. The show features ten and fifteen minute segments of music or popular artists, with five minutes of news every hour on the hour.
Technique used for the show is what
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Warren Greenwood, disc spinner on "Platter Playhouse" aired over WHAV, Haverhill, Massachusetts.
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