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Buzz Aston and Bill Sutherland, singer and announcer, on KDKA show, "Memory Time"
The Iron City Four. \ Bernie Markwell, B< i
OLD SONGS ON
BREWERY SHOW
AIR FAX: Program featuring tunes from long ago piles up present day sales records for brewing company.
First Broadcast: 1944
Broadcast Schedule: Thursday, 7:30 P.M.
Sponsor: Pittsburgh Brewing Company
Station: KDKA, Pittsburgh, Pa.
Power: 50,000 watts
Population: 1,094,060
Old songs are the best songs, people often say. And people have said that so often that the Pittsburgh Brewing Company has attracted a wide circle of new customers by capitalizing on that theme with their radio offering, "Memory Time." With that show, they are selling a much larger quantity of Iron City Beer.
Their success story started back in 1944 when the company settled on a half-hour program of nostalgic, familiar music of the past. This was to become the keystone of its radio promotional effort.
To portray authentically the musical style of bygone days, a seven-piece Dixieland band was formed. It was brassy and loud and it played the kind of music that brought back memories of the Jazz Age. A popular Pittsburgh baritone with considerable stage experience served as male lead and master of ceremonies. A character songstress took care of the novelty numbers and, of course, a barbershop quartet was formed. The script, written in the style of early vaudeville shows, interlaced each song with references to memorable happenings in the era of its popularity.
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RADIO SHOWMANSHIP