Radio showmanship (Jan-Dec 1949)

WMGM Cited for Promotion New York's WMGM for the third successive year has won Billboard Award for its radio promotion activities, getting the only citation made by Billboard in the non-network 50,000 watt category during the 11th Annual Promotion competitions. WMGM promoted a week-long series of special shows featuring big names in radio. The campaign, spread out over six weeks, involved use of film trailers in Greater New York, transcribed musical jingles by Hollywood stars, and a heavy schedule of ads in daily and trade papers, as well as the use of match book and laundry shirtband ads. WHAM Fashion Program Gets a Eighteenth Year Renewal Eighteen years is a long time in radio, but that is the renewal record piled up by "Sibley Tower Clock Time" daily fashion program broadcast every day over WHAM, Rochester, New York. Featuring shopping hints, fashion news and music, the show has received another year's renewal for the eighteenth consecutive year by Sibley, Lindsay and Curr Co. Department Store. Renewal was announced by William Fay, vice president of Stromberg-Carlson, owner and operator of the station. Chicago Emcee First* In Popularity Poll Emcee of "Let's Have Fun," combined comedy and quiz show heard over WGN, Chicago, gets the last laugh when he receives an award from the University of Illinois Student Craftsmen club as the most popular radio emcee in Chicago. The show is heard weekdays from 12 to 12:30. The Studio Craftsmen is a radio workshop group composed of students in the radio curriculum of the School of Journalism. In the popularity poll, Hank Grant placed ahead of Don McNeill and Tommy Bartlett who were voted second and third place respectively. Victor Sponsors Record Shows Twice Weekly on WQXR RCA Victor division of the Radio Corporation of America has renewed its contract with WQXR for fifty-two weeks, sponsoring two night-time programs weekly^ Renewal, handled through J. Walter Thompson Company, is for "The Showcase" on Tuesdays from 10:05 to 10:30 P.M. and on Thursdays from 10:05 to 10:30 P.M. RCA Victor has been a WQXR sponsor since December, 1941. Their programs have always featured recordings recently released by RCA Victor. Latest innovation was "The Showcase" which headlined a weekly interview with one of artists recording for RCA Victor. Policy of the company will be to continue to feature these recording artists and to present the latest works of those who are interviewed. Commercials now stress recordings released by the company. Copy subsequently will include advertising for the new 45 R.P.M. records when they are placed on the market. • Coupon Offer Gets Results Ed Wilson, popular emcee on KWK, St. Louis made one announcement on his 7:45 to 8:45 A.M. broadcast offering a coupon redeemable for one pint of LuberTone, a concentrated lubricant for fuel and oil. Within a few hours after the offer was made, requests began pouring into KWK. A week after the initial offer, KWK had received 15,000 pieces of mail. • Children's Show Renewed Airing of "Jump-Jump of Holiday House," a fifteen-minute children's program heard on KYW, Philadelphia, has been renewed for another 52-week contract by sponsors, N. Snellenburg and Co. Department Store of Philadelphia. The show is a transcribed package scheduled for 9:15 A.M. each Saturday. Seberhagen, Inc., of Philadelphia handles the show. M A Y , 1 9 A 9 19