Radio showmanship (Jan-Dec 1949)

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WLAW Stars Talented Mother-Daughter Team Both talent and beauty as well as charm have been duplicated in a mother and Irene and Joyce Dugan daughter team of entertainers whose show is heard over WLAW, Lawrence, Mass. Irene Dugan and her daughter, Joyce, are featured soloists on "Stargazers" a weekly show. • WIP First to Air PUC Hearings (£. Radio made another "first" in Philadelphia when station WIP made an exclusive broadcast of the internal working of a Public Utilities hearing recently. A Special Events crew, headed by Sam Serota, WIP Special Events Director, set up equipment to cover PUC hearings in Common Pleas Court at City Hall and get complete testimony involved in the local transportation company's hearing for an emergency fare rise. Microphones were placed on the judge's bench, before the examiner who conducted the hearing, at the witness box and before the rostrum used by counsel. A traveling microphone was used for comment by Serota and to pick up background color. Streamers Plug Broadcasts About Druggists' Services Window streamers plugging a series of broadcasts on station WMAQ and WMAQFM, Chicago, have been distributed to all independent and chain drug stores in the Chicago area. , Titled "A Day in the Life of Your Neighborhood Druggist" the series will highlight the' community health services performed by druggists. Part of the "It's Your Life" program, broadcast five times weekly at 11:45 A.M., CST, the show is sponsored by Johnson and Johnson, manufacturer of medical supplies. KGO Appeal Helps Save Boy's Life One spot announcement — broadcast over KGO, San Francisco — helped save the life of a seriouslywounded El Cerrito Boy Scout recently. Within half an hour after an emergency appeal for blood donors was aired that Friday afternoon at 5 P.M., Oakland's Permanente Foundation Hospital received one hundred calls from listeners anxious to give their blood to aid the twelve-year-oldboy recover from gunshot wounds received in an accidental shooting. By the following morning the boy's condition had improved. First news of the emergency appeal for blood was relayed to KGO continuity acceptance and announcer Tommy Greenhow ten minutes before the announcement was aired. WOL Sparks Boys Club Drive In announcing that his Police Boys Club campaign had exceeded its $225,000 1949 goal by $31,000, Washington's Police Commissioner Robert J. Barrett gave WOL, Washington credit for providing the principal promotional effort of the drive. WOL conceived and produced, with the cooperation of the Washington TimesHerald, an all-star variety show headlining Hoagy Carmichael and Al Donahue. Talent Show Has New Twist A talent discovery show with a new twist is starting on WDRC, Hartford. Twist in format is that no specific time period is set aside for the discovery. Better still, the discovery will be all over the dial on local shows with transcribed numbers. Each discovery will have a week's play and buildup on the station. M A y , 1 949 23