Radio showmanship (Jan-Dec 1949)

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AIRING THE NEW WNAX "Plans for Better Living" A new series planned to help farm families improve their homes and surround' ings has begun on station WNAX, YanktonSiou* City. At the same time the station hopes to promote its own Farmstead Improvement program. "Planning for Better Living" is being prepared under the direction of WNAX Farm Service [Director Chris Mack, with the cooperation of the State College Agricultural Extension services of Nebraska, Iowa, Minnesota and the Dakotas. Guest experts and dramatizations will give practical suggestions about landscaping farmsteads, arranging farm buildings and remodeling homes. Commercials will encourage farmers to enter the Farmstead Improvement program, a three-year public service campaign in which merchandise prizes are awarded to state and county winners in the fivestate WNAX area on the basis of improvements made. Religion and Week's News New show "Religious Headlines" being aired every Sunday morning at 9:45 over KGO, San Francisco, is highlighting the religious significance of the week's news. Presented by KGO in cooperation with the Northern California Council of Churches, the program features Reverend Henry Adams of the San Francisco Theological Seminary in a weekly discussion of current events from the non-sectarian viewpoint. Scripts are prepared by Reverend Adams; they are edited and produced by the KGO news staff. WIP Series on V.D. Evil Department of Public Health, the Philadelphia County Medical Society, and the medical office of the Fourth Naval District take a well-aimed crack at banishing venereal disease with a new series of programs broadcast each Thursday at 8:30 P.M. over WIP. "The Doctor Looks at V.D." highlights dramatizations of the health evil, documentaries, and tape-recorded interviews with bona fide cases now patients in local hospitals. Screen and radio stars are presented in dramatizations portraying the problem. Scripts are designed especially to be used as medium for finding new cases. Material is directed at the person who has reason to suspect infection and urges immediate medical or clinical inspection. KQW Show Informs Stamp Collectors Stamp collectors are having new light shed on their hobby with a new Sunday morning show on San Francisco's KQW. "Kilpatrick's Stamp Man" is the name of the show that features Albert Henry, owner of a philatelic lobby in San Francisco's Palace Hotel. Henry highlights a "Stamp Story of The Week" along with his presentation of follow-ups on foreign stamps, background stories of old stamps and issue dates of new ones. Bulletins on U.S. stamps are also announced. Kilpatrick's Bakery is sponsor of the show. Denver Interview Show Marcus Motors, Inc., of Denver, Studebaker dealers and distributors, have signed a 26-week contract to sponsor "Who's in Denver?" aired over KOA every Wednesday from 6:45 to 7 P.M. Broadcasts will originate from the lobby of the Brown Palace Hotel in downtown Denver. Bill Bal lance will emcee the interview-type show, featuring celebrities and world-travelers visiting in Denver. »4 RADIO SHOWMANSHIP