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JOHNNY
ON THE
SPOT
Four Sponsors
Take Spots on KMPC
Four sponsors have contracted for participation spots on "Bargain Broadcast," new feature over station KMPC, Los Angeles, Monday through Friday. Signed up on a thirteenweek basis are: Los Angeles Furniture Company, Town Shops, United Mattress Company and Leigh H. Railsback magazine (Life, Time, Coronet) promotion.
Auto Firm Buys Station Break Time
The Kaiser-Frazer Corporation has purchased a series of six weekly chain break announcements on KNX, Los Angeles, which will run from beginning of April until July 30.
Radio Sales, Chicago, represented KNX in the sale, which was placed through Morris F. Swaney Agency, Chicago.
Anti-Contest Contest
Is "Yawn Patrol" Feature
A new take-off on the old "I like blank because" is sparking the new contest being featured on Alan Cummings' "Yawn Patrol" heard over WWDC, Washington.
This time the big grand prize award goes to the best letter of fifty words or less on "I hate contests because ..."
Participant who finishes the sentence to the greatest satisfaction of the emcee of the all-night show will get the grand prize of — one box top.
WMAQ Signs for Spot Messages
New business totaling 170 station breaks and twenty-eight one-minute announcements from eight clients marked a brisk commercial period for station WMAQ, Chicago.
Sinclair Refining Corporation, through the Hixon-O'Donnell agency, contracted for three station breaks weekly for eight weeks. A total of forty station breaks was ordered by the Barbasol Company through Erwin Wasey and Co., Ltd., to be aired five times weekly for eight weeks.
Bell and Howell Company (cameras and supplies), through Henri, Hurst and McDonald, Inc., contracted for one station break each week for twenty -six weeks.
For Magic Scouring Pads, the SOS Company ordered three station breaks per week for thirteen weeks. Order was placed through McCann Erickson, Inc.
The Cleveland Cleaner and Paste Company (Walvet cleaner), through BaylessKerr Company, contracted for two station breaks weekly for four weeks. Three station breaks and two one-minute announcements were ordered by the Hudson Motor Car Company through Brooke, Smith, French and Dorrance.
The National Red Cherry Institute, through Western Advertising Agency, ordered one-minute announcements to be aired five times weekly for four weeks on the "Early Bird" program which is broadcast six times a week at 5:30 A.M. CST.
Capper Publications through the Buchen Company, ordered three one-minute announcements each week for two weeks on the "Early Bird" program.
Tri-Weekly Messages Set
A series of three weekly spot announcements on KNX, Los Angeles, had been purchased by the Stationer's Corporation.
Contract for the next fifty-two weeks was signed through the Western Advertising Agency, Incorporated, Los Angeles.
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RADIO SHOWMANSHIP