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men's beds are pushed back, chairs are moved in, WJEF remote equipment is set up, and the show is on the air.
Children adore the atmosphere, and they pour in week after week to take part in the festivities. There are several parts to the morning's program, and each is a device sure to delight the heart of any child.
A Fire Prevention Quiz is staged, and it pays off in prizes that range from miniature fire trucks to a ride in the Fire Chief's own bright red car. Following the radio show comes a free movie shown right in the firemen's dormitory. After the movie, firemen put on a practical demonstration of the fire-fighting equipment while the boys and girls enjoy a free treat of candy and ice cream.
Bruce Grant, WJEF chief announcer, is master-of-ceremonies, and production of
WJEF's planned weekly entertainment is a valuable addition to the daily transcriptions presented by Eckrich & Sons. "Firefighters" keeps Eckrich's name before the public all week, and especially before the juvenile crowd. The moppets l«ke the program, and they like the frank' furters and tasty meats its sponsor makes. When the big climax arrives at the end of every week, when they visit the fire station dormitory, and when they take part in a radio show, see a movie, and eat ice cream — the sponsor and the station become dear to their hearts.
Saturday's weekly entertainment which WJEF runs accomplishes at least three important things: it sells plenty of the sponsor's product, it teaches fire j. revention facts to children, and it does a great enter' tainment job.
This tie-in between WJEF and .Peter
RECEIVED
MAY 311949
SHOW ON WJEF
P1IBRARY
he big party is handled by Don Richardson, WJEF Chief of Continuity.
Important personalities in the show are Chief Frank H. Burns and his Assistant Chief Russell Palmer. They make up an impressive part of the cast, since the younger set look up to them, and are effectively impressed by the message they present.
Eckrich & Sons is a telling example of the way happy results can be achieved when sponsor and station work together to do a better job. For the sponsor it has meant increased sales and a happy association. For WJEF it has meant a satisfied and grateful sponsor.
Two other groups like it too — the children and the Fire Department!
Bruce Grant (in fire hat) gets all wet in one of the many lively stunts which heighten show's appeal for youngsters. Don Richardson (with ear phones) is writer-producer of Firefighters
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