We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Show Has Appeal
AIR FAX: Show filled with laughs and
music fills sponsors' bill in Canada as
well as United States. First Broadcast: Canada, 1937; United
States, March 15, 1948 Broadcast Schedule: Monday through
Friday, 1:15 to 1:45 P. M. Sponsor: Canada, Colgate-Palmolive
Peet; United States, cooperative Station : Canada, CBC; United States,
MBS
Some like it sweet . . . some like it hot . . . but all like the way Bert Pearl and his performers sing and play on "The Happy Gang" program aired over the Mutual Broadcasting System Monday through Friday from 1:15 to 1:45 P. M. Sponsors, listeners and the "Happy Gang" cast all get peak pleasure from this show.
This is the story of a radio program so infectious, good-humored and entertaining that listeners themselves tagged it with "The Happy Gang" title.
People listened in such numbers and with such interest that it achieved top sponsor identification. And all because Bert Pearl, its star, knew that the quickest way to the heart of an audience is through a good, spirited musical show — with comedy. And audience reaction to his five weekly half-hours of music, song and comedy has proven how right he was.
Program originated in June 1937 in Canada. The MBS network in the U. S. was added in 1938. Everyone listened to the show. Fans include people in the rural areas in as great proportion as those in urban districts. Housewives listen and children of all ages lend an ear. Even businessmen, clergymen, executives, professionals find time in a busy day to relax and listen to Bert Pearl.
Cooperative sponsorship backs the show in the United States. Local station cuts in at certain determined spots in the half hour show to air the commercials of the
"Happy Gang" gathers round microphone to give out with some of that good, old nostalgic entertainment which have made them top radio stars for more than a decade
Bert Pearl, "Happy Gang" emcee, goes
through zany antics at the typewriter, as he
ploughs through piles of fan mail sent in
by happy listeners